PepsiCo Promotes Harjyot Singh Arora as Head of Media, Digital & Investments

• Harjyot Singh Arora elevated to lead media, digital, and investments at PepsiCo
• Previously served as sector lead for media, data, and commerce capabilities
• Brings extensive experience across brand strategy, marketing, and innovation in APAC

PepsiCo has announced the promotion of Harjyot Singh Arora to Head - Media, Digital & Investments. Arora previously held the role of Sector Lead-Media, Data & Commerce Capabilities, where he played a key role in driving the company’s media strategy and data-driven marketing initiatives.

Arora’s career spans multiple leading organizations in marketing and media. He began as a brand executive at Allanasons Ltd and then joined Starcom MediaVest Group as Assistant Manager - Media. He later moved to the Mahindra Group as Marketing Manager and subsequently joined Kansai Nerolac Paints, rising to lead brand strategy and media.

At PepsiCo, Arora initially served as Senior Marketing Lead for the APAC region, managing category leadership for Flavour Carbonated Soft Drinks (CSD), including 7UP and Mountain Dew. In this role, he not only oversaw the product portfolio and innovation pipeline but also supported regional markets in marketing, PPA, and P&L management.

Also Read: WPP Launches Agent Hub with AI Super Agents for Marketers

PepsiCo highlighted that Arora’s promotion reflects his strong track record in media strategy, digital marketing, and investment planning, as well as his ability to integrate innovation with business growth. His leadership is expected to strengthen PepsiCo’s digital and media capabilities while driving strategic investment decisions across markets.

Commenting on the promotion, company executives emphasized Arora’s deep expertise in brand building, cross-market strategy, and media innovation, which will be instrumental in shaping PepsiCo’s marketing and investment initiatives going forward.