Parent Geenee, First-of-its Kind Location-based Parental Control App, Launched in India

By siliconindia  |  Thursday, 27 February 2025, 12:08:38 PM IST

Parent Geenee, First-of-its Kind Location-based Parental Control App, Launched in India

US-based Parent Geenee Inc. announced the global B2C launch of its location-based parental control app in Chennai today. India is among the largest and primary target markets for the B2C part of the new app. Actor R Madhavan who has joined the venture as an investor and strategic partner was present at a press event held on the occasion. Parent Geenee India, based out of Chennai, will be a wholly owned subsidiary and will invest multi-million US dollars in local marketing, support and sales operations.

In his comments at the launch, R Madhavan, Investor & Strategic Partner, Parent Geenee said, “When Sasi approached me with the idea of Parent Geenee I instantly connected as it reminded me of the challenges Sarita and I faced as parents in bringing up our now adult son. It struck me how enormous the challenge would be for today’s parents considering the higher digital exposure and accompanying perils for their children today. Am truly proud to be playing my part in this venture and hope to help millions of parents worldwide, particularly in India, foster healthy digital boundaries in their children and nurture a generation of digitally detoxified children”.

An elated Sasi Naga, Founder & Chairman, Parent Geenee Inc., said, “A father of 3 young children myself, when Hari (Co-founder) approached me with his idea of a location-based parental control app, I fell for it in a jiffy. The first big booster of confidence came when I met Maddy who instantly said yes when I discussed the idea with him. In fact, to my surprise, he went one step ahead and agreed to play an active role in the venture. We chose India as we believe it’s at the cusp of a tectonic digital shift combined with increased wealth, making device access no longer a luxury for a growing number of its urban population. The initial response has been overwhelming, and we look forward to quickly growing in the Indian market and in the hearts of millions of Indian parents”. 

"Parenting in the digital age isn’t about restricting technology it’s about guiding children to use it responsibly. With Parent Geenee, we’re looking to empower parents and children about forging healthy digital boundaries. At its core, the app springs from our strong commitment to building a movement towards responsible, collaborative digital parenting and move the focus away from monitoring”, added Hari Gadiraju, Founder & CEO of Parent Geenee.
Talking of Chennai and the target for the Indian market, Kutraleeshwaran V, Partner & CIO, Parent Geenee, said, “Chennai is where Sasi, I and many of our core team members are from. We have a huge connect to the state and its capital and it was a no-brainer for us to choose which city in India we should do our global B2C launch. Of course, Maddy is loved by the audience here and that just makes it even more relevant that we are starting our India push here. Our initial target is to capture 1 million paid subscribers in the Indian market for the app”. 
Parent Geenee allows parents to customize their child’s screen time based on where they are at home, school, or even specific rooms within the house.
Key innovations are: 
  • Location-Based App Restrictions: Set custom Safe Zones where apps are automatically restricted 
  • Chill zones: With an optional Parent Geenee Bluetooth Beacon, parents can ensure chill zones in an otherwise all apps blocked Safe Zone. 
  • The Wish Feature: Instead of outright denial, Parent Geenee lets children request temporary access to restricted apps—teaching them digital discipline while giving parents the final say. 
  • Effortless Setup & Multi-Device Management: With a one-step QR code linking process, parents can easily manage multiple children’s devices under a single account.
Parent Geenee has a two-tier subscription model: Free and Premium. The Free version allows you to connect 1 child device, set up 1 safe zone, approve 2 app requests per week, filter inappropriate content, and receive location updates and tracking. The Premium version expands capabilities, enabling you to connect up to 4 child devices, set up 6 safe zones, approve unlimited app requests, and filter inappropriate content. Parent Geenee is now available on iOS in India, UK and US with an updated version for the Android is expected soon. The Beacon accessory is available for purchase in the U.S., U.K. and India via the official Parent Geenee website. The primary aim is to be a premium yet accessible digital parenting solution, bridging the gap between traditional monitoring apps and full-scale child surveillance tools.
Parent Geenee for Schools: Parent Geenee isn’t just for parents - it also offers a dedicated school version designed to empower educators. Instead of confiscating student devices, teachers, school administrators and designated staff can use a specialized Schools Dashboard to limit app access seamlessly. This allows students to stay connected for learning while minimizing distractions, creating a more focused and productive school environment. 
By providing a simple yet powerful solution, Parent Geenee gives parents and educators the tools they need to foster responsible digital habits - without unnecessary complexity.
 
Source: Press Release

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