Papa Johns Appoints Dentsu as Integrated Marketing Partner in India

• Dentsu wins integrated mandate for creative, media, and PR duties for Papa Johns India.
• Multiple Dentsu agencies will handle strategy, performance marketing, and brand reputation.
• The partnership aims to support Papa Johns' growth and cultural relevance in the Indian market.

Papa Johns India has appointed Dentsu as its integrated agency partner for creative, media, and public relations, following a competitive multi-agency pitch. The collaboration aims to strengthen the brand’s presence and engagement across the country as it expands operations.

Under this new partnership, various agencies within the Dentsu network will manage different aspects of the brand's communication strategy. Dentsu Creative Webchutney will lead the overall creative strategy, brand identity, and campaign development. iProspect will manage a digital first media strategy and performance marketing, ensuring strong results across online platforms. Posterscope will take charge of out of home (OOH) and on ground activations, while Dentsu Creative PR will enhance the brand’s image through earned media, influencer engagement, and reputation management.

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Tapan Vaidya, Group CEO of PJP Investments Group, the master franchisee for Papa Johns in India, said, “We’re excited to welcome Dentsu India as our official partner. Their integrated capabilities and deep understanding of the Indian market align perfectly with our vision of ‘Better Ingredients. Better Pizza.’ We believe this partnership will help us grow and connect with more customers across India”.

Indrajeet Mookherjee, CEO of Dentsu Creative Webchutney, expressed pride in the win, calling it a result of strong collaboration across the One Dentsu network. “This is more than launching a pizza brand, it’s about embedding a global icon into a new cultural conversation in India”, he said.

With this partnership, Papa Johns aims to establish a strong foothold in India's competitive quick service restaurant (QSR) space through bold storytelling and integrated brand experiences.

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