Onam : How Celebrations Blend the Old and the New

The vibrant and culturally rich festival of Kerala, holds a special place in the hearts of its people. It's a time when the entire state comes alive with many colors, flavors, and festivities. As we approach Onam 2023, we find ourselves at the crossroads of tradition and modernity, witnessing the fusion of age-old customs with contemporary trends that reflect the evolving dynamics of this cherished festival. Onam is a harvest festival celebrating the mythical King Mahabali's annual visit to the realm he once ruled. The festival lasts for ten days and is marked by intricate flower rangoli known as ‘Pookkalam’, grand feasts called ‘Onam Sadya’, and mesmerizing dance forms like the ‘Pulikali’ and ‘Thiruvathira Kali’. The traditional attire of women, the elegant white and gold saree called "Kasavu," and the rhythmic melodies of ‘Onam Vallam Kali’, or snake boat races, further emphasize the cultural depth of this celebration.

New Trends and Evolving Customs

While Onam remains deeply rooted in its cultural heritage, it's fascinating to observe the infusion of new trends that reflect changing times.

• Digital Onam Celebrations: With the advent of technology, distance is no longer a barrier to celebrating Onam with loved ones. Families separated by geography can now unite virtually through video calls, sharing their Pookkalam creations and relishing a virtual Onam Sadya. This trend gained significant traction during the pandemic and is likely to continue as a way to include everyone, regardless of their location.

• Eco-Friendly Celebrations: In recent years, there has been a growing awareness about the impact of festivals on the environment. Many individuals and communities embrace eco-friendly celebrations by using organic materials for Pookkalam designs, avoiding single-use plastics during feasts, and opting for sustainable décor.

• Modern Fashion Influences: While the traditional Kasavu saree remains iconic, there's a rising trend of blending tradition with modern fashion influences. Fashion designers are experimenting with innovative drapes, contemporary silhouettes, and fusion ensembles that incorporate elements of the Kasavu fabric. This trend has revived interest in the Kasavu saree among younger generations.

• Onam-Themed Events: Businesses and communities are organizing Onam-themed events beyond conventional celebrations. These include Onam run/walk events for charity, art exhibitions featuring modern interpretations of Onam themes, and even Onam-themed food festivals that offer traditional dishes with a modern twist.

• Social Media Campaigns: During Onam, social media platforms have developed into a hotbed for creative expression. From sharing DIY Pookkalam tutorials to recipe videos for traditional Onam dishes, individuals and brands are actively participating in Onam-related campaigns celebrating the festival's essence.
• Onam Shopping Bonanza: The period leading up to Onam has transformed into a shopping bonanza, with discounts and offers rivaling those of major festivals. Onam sales extend to a wide range of products, from traditional attire to electronics, making it a suitable time for retailers and consumers.

Preserving Cultural Integrity

As we welcome these new trends into the Onam celebrations, it's crucial to maintain the festival's core cultural values. While change is inevitable, it's essential to balance embracing modernity and preserving the essence of tradition.

• Educating the Youth: To ensure that the younger generations continue to appreciate the significance of Onam, efforts should be made to educate them about the festival's historical and cultural context. Schools, colleges, and community organizations can play a vital role in passing down these traditions.

• Adapting, Not Replacing: The new trends should complement rather than replace the existing customs. For instance, while digital celebrations are convenient, they should only partially replace physical gatherings that foster a sense of togetherness and unity.

• Supporting Local Artisans: Amid evolving trends, supporting local artisans who create traditional crafts, including Pookkalam accessories and Kasavu sarees, is crucial for preserving the festival's cultural heritage.

It is evident that this vibrant festival keeps expanding while remaining true to its roots as Onam 2023 arrives. The blend of tradition and modernity adds depth and dimension to the celebrations, reflecting Kerala's rich cultural tapestry. By embracing new trends while preserving the festival's artistic integrity, we ensure that Onam remains a cherished occasion, bridging the gap between generations and fostering unity and belonging.