NISARA Launches Premium Fragrance Outlet in Hyderabad's
Premium Indian perfume brand NISARA has opened its newest independent store in Secunderabad, a major breakthrough in its retail development drive. The retail outlet is focused on making NISARA's select range of fragrances more accessible to consumers in the region, reflecting the brand's fundamental principles of quality, value, craftsmanship, and cruelty-free composition. With its growing popularity among India's sophistication-seeking fragrance connoisseurs, NISARA continues to set the pace for accessible luxury within the world of perfumery.
Tarvinder Pal, CEO & Co-Founder, NISARA, has said, "With every new store, we are one step closer to our mission of bringing luxury fragrances to the Indian consumer at their own doorstep. Our Secunderabad store is a reflection of that vision, and it's a well-thought-out space where individuals will be able to intimately experience our fragrances. As a homegrown brand, we take great pride in providing world-class fragrances based on quality and authenticity. We are looking forward to welcoming customers from this lively neighborhood and expanding our presence further across India."
The Secunderabad opening is a part of NISARA's overall retail plan to increase its offline footprint in important Indian cities, as an adjunct to its online business and strengthening customer connections. Given the growing interest in niche and locally created fragrance brands, the firm plans to make upscale perfumery more available and experiential to mass consumers.
Consumers can now discover the entire NISARA collection firsthand, feeling the brand's devotion to sensory luxury. NISARA will also maintain its connection to its community on digital channels and social media, reaching out to fragrance enthusiasts who value sophistication as well as sensibility.
The new store demonstrates NISARA's drive to be at the forefront of India's developing perfume market by offering world-class products based on authenticity, design, and innovation.
