New Balance Names Janhvi Kapoor as First India Ambassador

• Janhvi Kapoor becomes New Balance’s first-ever brand ambassador in India
• Partnership strengthens the brand’s presence in a fast-growing market
• Focus on individuality, fitness, and modern fashion culture

New Balance has announced actor and fashion icon Janhvi Kapoor as its first Indian brand ambassador, marking a major step in the brand’s expansion in India. The association reflects New Balance’s intent to build deeper connections with Indian consumers by blending sport, style, and self-expression.

India is one of New Balance’s fastest-growing markets, and the brand sees the partnership as a strategic move to engage younger audiences who value authenticity and individuality. Janhvi Kapoor’s journey in cinema and fashion mirrors these values, making her a natural fit for the brand’s philosophy.

Sharing her thoughts on the association, Janhvi said she has long admired New Balance for its focus on innovation and celebrating individuality. She added that fashion and fitness, for her, are about staying true to oneself, and the brand allows her to express confidence and authenticity. She described the partnership as an exciting new chapter.

Radeshwer Davar, Country Manager for New Balance India, said the brand’s partnerships are built on shared vision and creativity. He noted that Janhvi brings not just popularity but genuine inspiration, adding that her evolving journey aligns well with New Balance’s core values.

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Stuart Henwood, Senior Director for New Balance in the Middle East, Africa, and India region, highlighted India as a key growth market. He said Janhvi’s individuality, entrepreneurial spirit, and energy will help the brand connect more meaningfully with consumers across India and the wider region.

Through this collaboration, New Balance and Janhvi Kapoor aim to promote a more inclusive and confident culture around sport and fashion, reflecting the spirit of modern India while staying rooted in authenticity and self-belief.