BENGALURU: With a futuristic thought all the nationalized banks have shifted their focus towards mobile banking after internet banking. The present year has seen a huge rise in mobile app users and this change has forced banks to develop their own apps to provide much convenient services to their customers, reports TOI.
Recently, Axis Bank launched its new app based on biometric. This new application features fingerprint ID technology, which is presently supported on iPhones and other phones which are featured with fingerprint scanning hardware. Axis Bank along with ICICI and HDFC joined the watch banking club whose transactions are based on smarts watch interface.
The ICICI bank has come up with an app, which automatically generates a transaction code on request placed by the customer. The code is used to send cash to mobile contacts and can all also be used to operate ATMs cordless.
These new apps offer good interface with 100 types of transactions, including connecting customers to voice support of quires in one single touch without asking for any other banking details. Though cost of managing internet banking and mobile banking are same, but the developing cost of mobile applications is relatively less compared to internet banking and also customer friendly.
Rajiv Anand, head of retail banking, Axis Bank said to media, “cost of digital transactions is one-tenth of what it costs in the branch. The costs of doing a transaction on the mobile or on the internet is not very different and the cost of developing applications for mobile platform is low, which helps in coming out with faster innovation, more features and more apps."
Also Read: 8 Awe Inspiring Architecture Designed By Indians
The Art of Giving: Meet India's Top 10 Philanthropists
