'Nasha Mukti Indradhanush Abhiyan India' held by Doctors Receives Huge Support

The Asian Coalition for Health Empowerment (ACHE) in collaboration with Doctors Against Addiction (DAAD), held ‘Nasha Mukti Indradhanush Abhiyan India’ campaign. Receiving support from medical professionals and the public, for an addiction free and healthy India.

The 'Nasha Mukti Indradhanush Abhiyan India' is galvanising the nation with its signature campaign. Lead by the Asian Coalition for Health Empowerment (ACHE))in collaboration with Doctors Against Addiction (DAAD), the campaign is garnering unprecedented support from medical professionals and the public, paving the way for a healthier, addiction-free India.

For the past eight months, the campaign has received huge support from more than 1,000 medical doctors, public health experts, and undergraduate (UG) and post-graduate (PG)medical students signing on to support the campaign. These signatures are being compiled and shared with health organizations and policymakers, including the Prime Minister’s Office (PMO), to advocate for stringent measures in tobacco cessation.

Dr Narender Saini, Former General Secretary, Indian Medical Association (IMA), asserts, “The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it’s a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. We are witnessing a dynamic shift in how tobacco cessation is approached. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society”.

The campaign’s focus spreads awareness beyond tobacco, pointing addictions like drugs, alcohol, and even smartphone overuse. It aligns with the United Nations’ Sustainable Development Goal-3 (SDG-3), which highlights guaranteeing healthy lives and promoting well-being for all ages, embodying a preventive and curative approach to tackling the crisis.

Dr Pawan Gupta, Senior Consultant, Pulmonary Medicine, BLK-MAX Super Specialty Hospital Delhi, highlights the campaign’s comprehensive approach, stating, “We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health".