Mobile-First Digital Market

There are many cultural and demographic differences between Europe and India. But, there is one aspect of the digital journey that connects the two, and that is the increased usage of mobile technology. For the most part, India didn't go through a so-called 'desktop' phase where many users had access to desktop devices and used them for work, school, or at home. Actually, the introduction of smartphones propelled the digitalization of Indian society and also promoted the growth of many business sectors.

At the same time, in Europe, even with the reliance on personal computers, there was a rapid development of mobile technology and increased usage of mobile devices. Today we're looking at the mobile-first business market not just in terms of the products and services that are being served via mobile channels but also regarding online marketing. 

Smart Assistants

Voice recognition technology has progressed us so much so that users today, both in Europe and India, are able to make search queries, purchases, set appointments, make phone calls and more with their smartphones.

Although voice assistants like Alexa and Google Assistant mainly understand English, Siri is able to understand queries in Hindi, Marathi, Kannada, Telugu, Tamil, and Bengali. 

As a result, they form their queries differently, more in a conversational manner than when they're typing. For SEO which remains a significant aspect of every business, this also means that you need to take into consideration the intention of the user in both markets and the way they formulate those questions. Fortunately, there are reliable platforms like MotherLink that can help you stay on top of the latest trends and offer you with fully-managed SEO service.

Mobile-Friendly Websites

Today not only do you need to take into consideration how your website will look on a mobile device but also every website needs to be optimized for mobile usage. In fact, in India, there are more people that use mobile devices (748 million in 2020), while only 11% of households own a computer.

As we said earlier, mobile usage is increasing in both markets; hence Google's algorithm will evaluate the authority of the website based on its mobile presence and loading times. In other words, it is really important for your website to be optimized for mobile use because not only you will lose potential customers, but also it can negatively impact the website's rank in SERP. 

Increased Mobile Usage

When we talk about mobile usage, we need to emphasize that mobile devices, on average, are used over 100 minutes per day on a global scale. This is good enough proof that the market has shifted, and now businesses need to cater to mobile users first. That said, due to the increasing competition in the market, not only are new e-commerce sites but also there are many websites and mobile apps that sell similar products and services to your own. 

This is why you need a good SEO strategy that will take into account the preferences of your users and provide them with a personalized experience. For example, Google incorporates machine learning technology even with its ads in order to create responsive ads that are more relevant to users' queries. In a nutshell, the user experience on mobile devices has become a vital component in the overall customer journey.