Method Productions: Crafting Cinematic Brilliance Since 2015

Method Productions is one of the leading ad film production companies specializing in producing engaging advertisements that leave a lasting impression. Ravneet, the founder of Method Productions, sheds light on the creative process for creating ad films. He emphasizes that the process involves multiple stages that demand dedication and creativity. Simply settling for a basic idea and producing a final product based on that is not sufficient.

Phase One: Pre-production – Setting the Stage

The process begins with an idea that gets transformed into a script. Once the team at Method receives the script, they dive right in. Durgesh, the producer at Method, explains that the team meticulously plans every detail based on the director's vision. They categorize everything into Casting, Locations, Logistics, and other necessities. Everything gets documented in a Presentation Docket. The Pre-Production Meeting docket contains the director’s point of view depicting his vision for the project. It covers locations, actors, costumes, music, and more, creating a roadmap for executing the campaign to the end. Another crucial part of this initial stage is managing logistics, which involves creating a timeline to guide the following production process.

Phase Two: Production – Lights, Camera, and Action

Ravneet mentions that the second stage of the project, the production process, is enjoyed by almost all team members, as it’s the time when creativity comes to life. Once the client approves the PPM docket, production begins. That is when the director’s vision gets tested live, the cameras start rolling, and everything comes to life. It’s a funfair of creation, with everyone playing a part in the result.

Phase Three: Post-production – Adding the Finishing Touches

After the shoot, post-production commences with the final stage. That is where the team puts all the pieces together. The process begins with Offline editing, followed by Grading, which involves adding the desired mood, colours, and tone to the film. Then comes online editing and Computer graphics to add every digital touch and complete the Visual work. Once the campaign is visually presentable, music gets added. The company composes music that complements the director’s vision and is perfect for the story. Finally, the team's hard work at all three stages culminates in the form of a film, which gets presented to the clients.

Our team at Method Productions works tirelessly to transform ideas into unforgettable ads. Let us be your magic makers when you want your vision to shine.