Mastering The Tech Wave: Ankur Maheshwary's Vision For Scaling Up Masti Zone's Production Amid The Tech Surge
In an era where technology is reshaping every facet of our lives, the entertainment industry stands at the forefront of this revolution. Riding this wave of innovation is Masti Zone, one of India’s most dynamic indoor amusement brands, helmed by visionary entrepreneur Ankur Maheshwary. Under his guidance, Masti Zone’s parent company, Modern Group, has been charting a bold course that combines creativity with cutting-edge technology, redefining how urban India experiences fun and leisure.
Over the past few years, Masti Zone has emerged as a pioneering force in the indoor amusement segment, expanding its footprint across the country with outlets that cater to diverse age groups and preferences. Each location is carefully designed to reflect the spirit of its city while delivering a global standard of entertainment, which entails classic arcade nostalgia to futuristic VR simulators, high-rise rides, and family-friendly play zones. This duality of past and future is what sets Masti Zone apart, making it a brand that resonates with both seasoned gamers and first-time visitors.
At the heart of this growth story lies Modern Group’s strategic focus on production scalability. Ankur Maheshwary has consistently emphasised the importance of self-reliance in manufacturing, envisioning a model where the company not only conceptualises its attractions but also builds them in-house. This vertical integration allows Masti Zone to maintain meticulous quality control, reduce dependency on external suppliers, and respond swiftly to evolving industry trends.
To bring this vision to life, Modern Group has invested significantly in state-of-the-art technology at its manufacturing facilities. From advanced CNC machinery and laser cutting systems to robotic arms for prototyping and CAD/CAM-driven design tools, every aspect of production has been infused with precision engineering and technological innovation. This infrastructure enables the company to experiment, iterate, and innovate at an accelerated pace, keeping Masti Zone’s offerings fresh and relevant in a fast-evolving market.
Speaking about this ambitious vision, Ankur Maheshwary shared, “The global entertainment landscape is evolving at lightning speed, driven by technology and ever-changing consumer expectations. At Masti Zone, our focus is to stay ahead of this curve by investing in production capabilities that give us complete creative control. By integrating advanced manufacturing techniques and a culture of innovation, we aim to deliver world-class experiences that are not just entertaining but also deeply immersive.”
As the tech boom continues to transform the indoor amusement industry, Masti Zone is strategically positioning itself to scale operations and meet surging consumer demand. The company’s roadmap includes expanding its network of outlets, introducing next-generation attractions, and developing proprietary technology that will set new benchmarks in the industry.
With India’s urban youth embracing experiential entertainment like never before, the timing could not be more opportune. Masti Zone’s approach, i.e., blending technology, design, and storytelling, places it in a unique position to lead this revolution. Under Ankur Maheshwary’s leadership, the brand, in keeping pace with the tech wave, is going a step ahead by mastering it and forging a future where indoor amusement is synonymous with innovation, creativity, and limitless possibilities.
