MakeMyTrip & Singapore Tourism Board Sign MoU to Ignite Indian Wanderlust

By siliconindia  |  Tuesday, 02 April 2024, 05:38:59 PM IST

MakeMyTrip & Singapore Tourism Board Sign MoU to Ignite Indian Wanderlust
MakeMyTrip, a leading online travel platform in India, and the Singapore Tourism Board have joined forces in a strategic Memorandum of Understanding (MoU) to elevate Singapore as a premier destination for Indian travelers in 2024. This collaboration aims to boost inbound travel to Singapore through targeted initiatives and campaigns curated by both entities.
The partnership entails leveraging MakeMyTrip's extensive market knowledge and reach to craft exclusive holiday packages tailored to the preferences of Indian consumers. Highlighting Singapore's increasing popularity among Indian travelers, Mr. Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, emphasized that Singapore ranked among the top three searched international destinations on their platform last year.
In anticipation of a surge in tourist arrivals from India, Singapore is actively expanding its hospitality infrastructure, particularly focusing on augmenting hotel room capacity. Despite the disruptions caused by the pandemic, Singapore welcomed 1.1 million Indian tourists in 2023, showcasing a promising rebound from pre-pandemic figures.
Ms. Poh Chi Chuan, Executive Director of Exhibitions & Conferences at the Singapore Tourism Board, emphasized Singapore's commitment to not only attracting leisure travelers but also tapping into the burgeoning business travel segment, buoyed by the robust trade relations between the two nations and India's flourishing economy.
With direct flight connections available from 17 cities in India, Singapore offers convenient accessibility for Indian travelers. Melissa Ow, Chief Executive of the Singapore Tourism Board, expressed excitement about embarking on this journey with MakeMyTrip, marking the board's first-ever MoU with an online travel platform in India. The partnership aims to deepen brand affinity for Singapore among Indian consumers and showcase the city-state's diverse offerings catering to various segments of Indian visitors.

ON THE DECK

siliconindia