Mahindra Finance and IBM Collaborate on Super App for Enhanced Financial Access
Mahindra & Mahindra Financial Services Limited (Mahindra Finance) has joined forces with IBM to develop a super app aiming to serve as a unified digital platform for consumers to access various businesses within Mahindra Finance. This single interface will offer 24x7 digital access for consumers in both metro and non-metro areas, providing streamlined access to Mahindra Finance's diverse lending businesses, including personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance solutions, and investment & wealth management services. The collaboration aims to enhance customer experiences, strengthen Mahindra Finance's position as a financial solutions partner, and accelerate the delivery of digital financial solutions.
Raul Rebello, MD & CEO-Designate, Mahindra Finance, emphasized the strategic significance of the super app in expediting growth and offering hyper-personalized solutions. Rishi Aurora, Managing Partner, IBM Consulting India & South Asia, highlighted the potential of super apps in transforming the financial services industry and expressed enthusiasm for collaborating with Mahindra Finance to create a seamless digital journey.
IBM Consulting will utilize human-centered design methodology to enhance the super app experience, ensuring a customer-centric approach at every stage of the journey. The collaboration will leverage IBM's cloud transformation expertise to design a secure, scalable, and resilient digital platform architecture, allowing for easy integration of future technologies, including generative AI.
