Luminous Power Technologies Chooses Cheil India as Creative Agency
In a significant development in the energy solutions industry, Cheil India has secured the coveted position of creative agency for Luminous Power Technologies, emerging victorious from a competitive pitch. The appointment signals a strategic move by Luminous Power Technologies to advance its trajectory towards becoming a leading sustainable energy solution provider.
Tasked with an integrated communications mandate, Cheil India is entrusted with spearheading Luminous Power Technologies' transformative journey. This entails the formulation of comprehensive strategies, creative endeavors, and pivotal campaigns aimed at fortifying the company's foothold in the sustainable energy domain. Notably, Cheil India will play a pivotal role in amplifying Luminous' vision through extensive campaigns, particularly in bolstering the solar category via digital mediums.
With an illustrious legacy spanning over thirty-five years, Luminous Power Technologies has cemented its reputation as a trusted and reliable brand within India. The company's commitment to innovation, underscored by robust R&D and product advancements, has positioned it as a frontrunner in the energy solutions landscape. Moreover, Luminous' foray into the rooftop solar segment underscores its proactive approach towards embracing renewable energy sources.
Neelima Burra, Chief Strategy Transformation and Marketing Officer at Luminous Power Technologies, expressed enthusiasm regarding the collaboration with Cheil India. Emphasizing the significance of innovative and purpose-driven consumer campaigns, Burra highlighted the shared goal of enhancing consumer affinity and propelling brand growth.
Echoing this sentiment, Neeraj Bassi, Chief Growth Officer at Cheil India, conveyed excitement about the partnership with Luminous Power Technologies. Affirming Cheil India's commitment to delivering exemplary work, Bassi underscored the agency's integrated capabilities and its dedication to assisting clients in achieving their business objectives.
