L&K Saatchi & Saatchi Names Ekta Relan as Chief Strategy Officer

L&K Saatchi & Saatchi, a prominent entity within Publicis Groupe India, has announced strategic leadership advancements by appointing Snehasis Bose, its current chief strategy officer (CSO), to the esteemed position of group chief strategy officer. This elevation underscores the agency's commitment to fortifying its strategic initiatives across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Accompanying Bose in this strategic endeavor is Ekta Relan, who assumes the role of chief strategy officer (CSO) for L&K Saatchi & Saatchi, thereby forming a formidable partnership aimed at enhancing the agency's strategic capabilities.

Paritosh Srivastava, the CEO of L&K Saatchi & Saatchi and Publicis India, expressed confidence in the newly appointed leaders, emphasizing their pivotal roles in driving growth and fostering client success. Srivastava remarked on the substantial growth experienced by all three agency brands in recent years, attributing much of this success to the strategic function. He asserted that Bose's proven track record and Relan's exceptional talents position them as catalysts for furthering the agency's ethos of prioritizing client success.

Bose, a seasoned industry veteran with over 25 years of experience, has been integral to L&K Saatchi & Saatchi since joining in 2015. His ascent to the role of CSO in 2020 underscores his contributions in driving growth for a myriad of brands, including Hero MotoCorp, ITC, Renault, and many others. Bose's elevation to Group CSO, with expanded responsibilities encompassing Publicis India and Saatchi & Saatchi Propagate, speaks to his exemplary leadership and innovative approach. He will continue reporting to Paritosh, ensuring continuity in strategic direction and alignment with organizational objectives.

Relan brings with her a wealth of experience spanning 23 years, having held prominent positions at agencies like Lowe Lintas and Mullen Lintas. Her successful tenure as chief strategy officer at Lowe Lintas, where she led strategy for Unilever, reflects her prowess in crafting winning strategies for leading brands. Relan's appointment at L&K Saatchi & Saatchi signifies her commitment to driving impactful results and challenging cultural norms, aligning seamlessly with the agency's vision.

Both Bose and Relan expressed enthusiasm for their new roles and the opportunities they present. Bose described the journey as transformational, highlighting the accelerated growth trajectories of Publicis India and Saatchi & Saatchi Propagate. He expressed gratitude for the opportunity to contribute to their success and eagerly anticipates collaborating with Relan to unlock new possibilities for clients. Relan, on her part, expressed excitement about joining L&K Saatchi & Saatchi's dynamic growth trajectory and emphasized her eagerness to leverage the power of the entire Publicis ecosystem to build solid brands that resonate with audiences.

The appointments of Bose and Relan signify a strategic pivot for L&K Saatchi & Saatchi, as it continues to evolve its capabilities and expand its footprint in the Indian market. With a focus on driving innovation and delivering impactful results, the agency is poised to maintain its position as a leader in strategic brand building and client success.

As Bose and Relan embark on their respective journeys in their new roles, their collaboration promises to usher in a new era of strategic excellence for L&K Saatchi & Saatchi, setting the stage for continued growth and success in the dynamic landscape of the advertising industry.