Leo Burnett India Names Anirban Roy as Chief Strategy Officer

By siliconindia  |  Tuesday, 30 April 2024, 10:08:48 AM IST

Leo Burnett India Names Anirban Roy as Chief Strategy Officer
Leo Burnett India, part of Publicis Groupe India, is bolstering its leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Reporting directly to Amitesh Rao, CEO for Leo Burnett – South Asia, Roy's arrival follows the agency's exceptional growth and success in the Indian market.
Amitesh Rao expressed his enthusiasm about Roy joining the team, highlighting the pivotal role his strategic leadership will play in the agency's ambitious growth plans. He emphasized Roy's wealth of experience, strong leadership qualities, and unwavering commitment to excellence as assets that will benefit both existing and prospective brand partners.
Rajdeepak Das, CCO of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia, underscored the agency's distinctive approach to creativity, rooted in people and purpose. Das welcomed Roy to the Leo Burnett family, reaffirming the agency's dedication to strategic creativity.
In response to his appointment, Anirban Roy conveyed his excitement about joining Leo Burnett, praising the agency's reputation for top-tier talent and award-winning work. He expressed his eagerness to collaborate with the leadership team and leverage their enviable client roster to unlock fame and growth for the brands they serve.
With over two decades of experience at leading agencies such as Ogilvy, McCann, and Wieden & Kennedy, Roy is recognized for his ability to challenge norms and guide brands with simplicity and impact. Throughout his career, he has spearheaded campaigns for prominent brands including Amazon, Maggi, and Jio 5G, earning accolades at prestigious industry events such as Effies, Cannes, AMEs, and D&AD. Roy's insights have been featured in publications like WARC, Economic Times, and The Drum, solidifying his reputation as a thought leader in strategic brand management.
As Leo Burnett India continues its trajectory of growth and innovation, the addition of Anirban Roy as Chief Strategy Officer signals a commitment to elevating strategic creativity and delivering exceptional results for clients across the region.

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