Kanishk Khanna Appointed Head of Creator Business Strategy at Jiostar

By siliconindia  |  Friday, 15 November 2024, 02:34:28 PM IST

Kanishk Khanna Appointed Head of Creator Business Strategy at Jiostar
JioStar, the new joint venture between Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company, has named Kanishk Khanna as head of Creator Business Strategy, Outreach, Creator Partnerships, and Monetization.
With over a decade of experience in the media and entertainment industry, Khanna brings a wealth of knowledge in strategic partnerships, content creation, and business development.
Before his role at JioStar, Khanna was the Director of Media Partnerships for APAC at Snap Inc., where he led key strategic initiatives across the region from May 2022 to October 2023. His expertise in developing impactful partnerships and nurturing media relations played a pivotal role in driving Snap’s expansion in the APAC market.
Prior to that, Khanna spent over seven years at YouTube as Head of Content Partnerships for Hindi, where he built strong relationships with creators, film, and TV partners, and played a critical role in content strategy for the platform.
Khanna also has a rich background in marketing and brand management. He served as the Assistant Vice President of Marketing Services at NDTV Good Times, overseeing all marketing, PR, and brand extension activities. He also worked at Viacom18 Media Private Limited as Brand Manager for MTV Marketing, further honing his skills in partnership development and stakeholder management.
Renowned for his strategic leadership and business development expertise, Khanna’s appointment comes at a pivotal moment for JioStar as the company aims to position itself as a key player in India’s rapidly growing digital and broadcast entertainment sector. In his new role, he will focus on strengthening creator partnerships, developing monetization strategies, and driving outreach initiatives to expand JioStar’s digital footprint.
Khanna’s previous leadership roles and diverse experience across various media platforms position him as a key asset in JioStar’s ambition to shape the future of content creation, partnerships, and monetisation in India.
Valued at ?70,352 crore, this strategic joint venture brings together popular brands like Star, Colors, JioCinema, and Hotstar. RIL holds a 56% stake, Disney owns 36.84%, and Viacom18 contributes 46.82%. The merger will oversee more than 100 TV channels, produce over 30,000 hours of content annually, and serve a digital subscriber base exceeding 50 million.
With an additional ?11,500 crore investment from Reliance, JioStar is set to become a dominant player in India’s entertainment industry.
Prior to that, Khanna spent over seven years at YouTube as Head of Content Partnerships for Hindi, where he built strong relationships with creators, film, and TV partners, and played a critical role in content strategy for the platform.
Khanna also has a rich background in marketing and brand management. He served as the Assistant Vice President of Marketing Services at NDTV Good Times, overseeing all marketing, PR, and brand extension activities. He also worked at Viacom18 Media Private Limited as Brand Manager for MTV Marketing, further honing his skills in partnership development and stakeholder management.
Renowned for his strategic leadership and business development expertise, Khanna’s appointment comes at a pivotal moment for JioStar as the company aims to position itself as a key player in India’s rapidly growing digital and broadcast entertainment sector. In his new role, he will focus on strengthening creator partnerships, developing monetization strategies, and driving outreach initiatives to expand JioStar’s digital footprint.
Khanna’s previous leadership roles and diverse experience across various media platforms position him as a key asset in JioStar’s ambition to shape the future of content creation, partnerships, and monetisation in India.
Valued at ?70,352 crore, this strategic joint venture brings together popular brands like Star, Colors, JioCinema, and Hotstar. RIL holds a 56% stake, Disney owns 36.84%, and Viacom18 contributes 46.82%. The merger will oversee more than 100 TV channels, produce over 30,000 hours of content annually, and serve a digital subscriber base exceeding 50 million.
With an additional ?11,500 crore investment from Reliance, JioStar is set to become a dominant player in India’s entertainment industry.
 

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