Jasprit Bumrah as the Brand Ambassador of L & T Finance Ltd

L&T Finance Ltd. (LTF), a prominent Non-Banking Financial Company (NBFC) in India, has appointed renowned cricketer Jasprit Bumrah as its brand ambassador. This collaboration marks a significant milestone for LTF as it seeks to enhance its brand visibility and engage a diverse customer base across the country.

Bumrah will play a key role in LTF's marketing initiatives, featuring prominently in both Above The Line (ATL) and Below The Line (BTL) campaigns across various channels. These strategic campaigns aim to boost brand awareness and foster customer engagement, showcasing LTF's extensive range of financial products and services.

Kavita Jagtiani, Chief Marketing Officer at L&T Finance, expressed enthusiasm about the partnership, stating, "We are thrilled to welcome Jasprit Bumrah, one of India's most celebrated sports figures, to the LTF family. This collaboration aligns perfectly with our goal of increasing brand visibility. Bumrah's exceptional performance has made him a household name, and his discipline and commitment to cricket foster trust, making him an ideal representative for our brand."

Jagtiani further emphasized Bumrah's relatable nature and universal appeal, which resonate with people from all walks of life. "He embodies our company's values of excellence and customer-centricity, making this partnership a powerful alignment of vision and values," she added.

Jasprit Bumrah, managed by RISE Worldwide, shared his excitement about the collaboration, stating, "I am eager to associate with L&T Finance, a brand known for its strong legacy and commitment to excellence."

LTF is a leading financier in sectors such as Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance, with a significant presence in urban finance. The company serves approximately 2 lakh villages through a robust retail network, including 2,028 rural branches and 185 urban branches.

The partnership with Bumrah was facilitated by RISE Worldwide, which specializes in creating meaningful brand extensions. L&T Finance, headquartered in Mumbai, has received a 'AAA' credit rating from four leading agencies and is recognized for its sustainability efforts and commitment to social responsibility. The company aims to become a top-tier, digitally enabled retail finance provider as part of its strategic roadmap, Lakshya 2026.