Infibeam Avenues Forges Alliance with IISc Bangalore
Infibeam Avenues entered into a strategic Memorandum of Understanding (MoU) with the Indian Institute of Science (IISc) Bangalore with an objective of promoting research and development for real-time deepfake detection. It will provide strong digital security support to government institutions, businesses, and organizations in terms of warding off deception generated through Artificial Intelligence (AI).
As deepfake technology has evolved rapidly, the threat of misinformation, identity theft, and financial fraud has increased exponentially. One such glaring instance was in January 2024, when deepfake video technology was used by scammers to impersonate the executives of a Hong Kong-based multinational corporation, resulting in a loss of $25 million (about Rs 207 crore). The incident highlighted the need for effective detection systems.
Infibeam Avenues' AI arm, Phronetic.AI, will collaborate closely with IISc researchers to create state-of-the-art deepfake detection technologies tailored for real-time video communications. The program will concentrate on finding the most efficient detection models that guarantee accuracy, efficiency, and scalability.
The collaboration is a forward-thinking initiative to counter the threats of AI-based misinformation. Through the use of IISc's research capabilities and Infibeam Avenues' technical strengths, the collaboration seeks to establish new standards in digital security. With deepfake threats in constant evolution, such efforts are essential in protecting businesses, institutions, and individuals from cyber attacks and fraud.
