India's Political Parties Embrace Social Media With Gusto

The member said the Congress was now aggressive on the social media and was vigorously promoting the achievements of the UPA government. "We will do much more online campaigning now on," he said. The Congress has so far conducted 40 workshops in the states on social media.

Several telephone calls made by IANS to Congress social media cell head Deepender Singh Hooda remained unanswered.

In the BJP, several senior leaders - Sushma Swaraj, Rajnath Singh, Arun Jaitley, Narendra Modi and some chief ministers - are on Twitter.

Modi, the BJP's prime ministerial candidate for the general elections, has his own team for his social media management. "Before the general elections the focus will be to engage more with the voters," B.G. Mahesh, founder and managing director of Oneindia.in, who is mentoring Modi's social media management team, told IANS.

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