Magazine : 
India's Indus Appstore Launch Marks a Historic Leap in Global Digital Economy
The launch of the Indus Appstore, an indigenously-developed platform by PhonePe, has been hailed as a historic moment for India, with Union IT and Railways Minister Ashwini Vaishnaw emphasizing its significance in propelling the country into the global digital economy.
During a fireside chat at the launch event, Vaishnaw underscored the importance of the Indus Appstore, describing it as a platform that not only originates from India but is crafted with the vision of empowering Indian users. The minister expressed honor in being part of this historic moment, marking a substantial leap for India in establishing its presence as a key player in the global digital landscape.
Vaishnaw reflected on India's digital evolution, highlighting the nation's progress in creating a robust digital infrastructure. He noted the unprecedented growth in digital adoption and advancements in connectivity and digital services, emphasizing the Indus Appstore as a testament to India's commitment to fostering innovation and supporting developers and creators.
The Indus Appstore represents a crucial step in enhancing India's digital ecosystem, providing a platform for local developers to showcase their talents and contribute to the nation's digital empowerment. The app store is available in English and 12 Indian languages, allowing users to explore it in their preferred language.
For developers, the Indus Appstore offers a fair and level playing field, providing tools for listing, distributing, and promoting their products in the Indian app ecosystem. It includes a self-publishing platform, localization services, and various tools for app monitoring and growth, complemented by dedicated 24x7 customer support.
The launch event featured the presence of prominent startup founders and CXOs from across the country, highlighting the spirit of innovation and entrepreneurship in India.
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