Indian-American Founded eternalHealth is the New Health Plan in Massachusetts



Indian-American Founded eternalHealth is the New Health Plan in Massachusetts

The plan will deliver high-quality and affordable medicare advantages to all residents.

FREMONT, CA: Indian-American entrepreneur Pooja Ika founded eternalHealth became the first new health plan approved in Massachusetts since 2013. The plan will deliver high-quality and affordable medicare advantages to all residents.

eternalHealth is headquartered in Back Bay, Boston, and was founded in 2019 by Ika, a Babson College graduate. Ika currently serves as its CEO. Since its founding, eternalHealth has grown its team of 20 and raised a seed round of $10 million for successful tech and healthcare entrepreneurs. Red Sox legend David Ortiz, well-known as Big Papi, also took notice of eternalHealth and decided to partner with it as Brand Ambassador. Ortiz has highlighted on several occasions that he firmly believes in eternalHealth’s mission.

In the latest press release, Ika said that 80% of healthcare decisions in families are made by women. However, women are also the most under-represented group in the healthcare sector. Ika, who has been passionate about healthcare since her childhood, also reiterated that having women at the forefront of eternalHealth will improve the organization’s engagement, enhance outcomes, and enable it to make more comprehensive decisions around family healthcare plans. eternalHealth is on a mission to prepare a new kind of healthcare plan focused on establishing lasting relationships with its members. In the press release, Ika also said that at the core, the organization believes in operating with trust, integrity, and transparency with all of its stakeholders–the health system, doctors, and other healthcare delivery partners.

eternalHealth underwent a rigorous and rightful vetting process by the state officials to reach this stage. The organization will provide a technology-driven innovative platform that will substantially reduce administrative and operational costs. The saved dollars will be allocated towards medical care while also passing down the saving to the members through affordable products.