India Leads in 5G and GenAI Adoption: Ericsson

By siliconindia  |  Wednesday, 27 November 2024, 09:56:33 AM IST

India Leads in 5G and GenAI Adoption: Ericsson
As India continues to witness rapid digital transformation, the latest Ericsson ConsumerLab Report for 2024, titled 'Elevating 5G with Differentiated Connectivity', underlines major shifts in user expectations and technological advancements. The report surveys over 2,000 active 5G users in Tier 1-3 cities across India, representing a staggering 180 million urban consumers. Its findings reveal India's readiness for a new era of connectivity, where performance assurance and next-gen applications like GenAI are set to dominate.
5G adoption continues to grow in Tier 3 cities, where user satisfaction has doubled year-over-year, reaching global standards for fixed wireless access (FWA) and fiber internet. Satisfaction among 5G users has risen from 48% in 2023 to 57% in 2024, mainly due to improved availability and performance, especially in less-penetrated areas.
Indian leaders of the future emerge in embracing GenAI - generative AI. In this regard, an Indian user uses a GenAI application almost twice daily compared to an American one. About 21 percent of the users are looking into four or more applications of AI on a regular basis. There are many applications from the AI-based writing tool and personalized shop assistants to video and advanced photo editing applications.
The report said that 32% of Indian smartphone users prefer AI-powered features to camera quality when making their next 5G-enabled smartphone purchase, underlining the changing consumer requirements for intelligent and responsive devices.
India's thriving live events industry underlines the need for high-quality 5G connectivity. From cricket matches to crowded tourist attractions, 64% of users reported challenges with network quality in congested spaces. Interestingly, one in six users is willing to pay 20% more on monthly mobile bills for assured connectivity during such events, opening avenues for premium subscription models.
GenAI apps and wearables will change the mobile traffic behavior in India. Realtime 3D content generation with AI-enhanced video processing on apps will drive uplink traffic, requiring stronger infrastructure from 5G. Ericsson also expects to see an industry shift in the direction of semantic compression technology to handle increased data volumes, especially with adoption of AR glasses and hybrid computing devices.
Indian users are now more than ever willing to invest in apps with built-in performance guarantees. About 40% of the respondents expressed interest in reallocating 12% of their app spending toward elevated connectivity services. This trend positions telecom operators to explore premium offerings like low-latency and high-reliability network tiers.

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