How King Koil Manages to be an Online Mattress Brand by Not Selling Online?

Your mattress quality is a significant indicator of how comfortably you go to sleep. Signs of aging like sagging, off-gassing, dust collection, general wear, and tear are a clear indication your health may be at risk because of low sleep quality. Your mattress quality and general state affect your sleep quality and overall health indirectly. You're using a mattress every day, and it has to take care of your body's physical health and cause a calming effect throughout the nervous system. Therefore, a high-quality mattress impacts your overall physical and mental well-being, causing you to have a revitalized and fresh morning mood. When you sleep a high-quality calming REM sleep, your body recovers its mental and physical strength, causing you to have a fresh mind and body each morning.

Importance of retail presence:

When e-commerce and online selling is becoming the new norm, how can retail presence help a brand? While most stores and industries can choose to move online, and customers can rely on online shopping quality, it is not the case with personal care products like mattresses and pillows. Mattresses, pillows, beds, and other daily use personal care items need a pre-assessment before people tend to invest for long-term use. The sleep industry needs to have a retail presence to ensure customer satisfaction before finalizing their purchase.

Having a retail presence for mattresses is mostly about helping with customer satisfaction and ensure hygiene and quality in new mattresses. Retail stores and dealers help customers experience quality, test the mattress in-person, and check various products. It is essential for the mattress as no one mattress fits all. At King Koil, we serve customers by helping pair mattress with our SleepID data analytics tool. This kind of mattress selection assistance helps customers select options as per their budget and preference from a range of compatible mattresses. From the range of mattresses that our SleepID recommends, customers can choose mattresses based on their experience with the same in-store.

Getting to experience the mattress's quality, be it stitching, construction, comparing with competitor stores' mattresses, helps customers be sure that they're making the best choice. When customers feel the mattress by experiencing it first-hand, it leaves little room for doubt, unlike buying online. Retail presence also plays an essential role in the brand to find market presence. The Indian online mattress market deals with more customers every year; it is only a small part of the mix. Online retailers make up roughly 900-1200 crores of the Indian market segment, whereas in-store retailers are still maintaining the larger portion of over 10,000 to 12,000 crores of mattress market value.

Why Having an Online Presence and How Digital Media Helps a Brand

While mattresses and daily use items, and personal care may need a more personal touch, it doesn't mean that the brand has to stay offline. Selling online has its advantages, and so does offline, but you can only stay relevant as long as you make sure you're keeping with the trends. The online mattress market is finding more customers because of the current global pandemic and general advantages of online buying with regards to general convenience. However, at the same time, a brand needs to have a retail presence to help customers be satisfied by experiencing what they buy.

The online presence of brands that do not sell online helps them gain an advantage over strictly online retailers. As people are more likely to return mattresses or have some sort of dissatisfaction levels with online purchasing. At the same time, one cannot ignore the benefits of what an online presence and platform can offer. With digital marketing and the importance of brand presence online on the rise, one cannot ignore online presence benefits like:

1. The fastest way to reach customers: Having an online presence helps brands connect with customers with short and organized times. This helps brands guide customers with any issues they're not aware of or getting post-sales assistance easier than buying through other means. Moreover, social media presence and dedicated customer support teams can help customers reach out to brands without visiting the stores or waiting for their calls to connect. Online presence in social media platforms helps both sides benefit with product offer updates, post-sales support, inquiries, among other factors.
    
2. Brand and product awareness: An online presence through social media or content marketing helps the brand reach massive numbers. Regular updates in terms of blogs, social media posts, and other marketing techniques help brands gain more online presence. And when customers are interested, brands can be sure that they would be attracting nurtured prospects and great potential clients for offering their services.

Additionally, being aware of brand reputation and product awareness helps customers and brands reduce the effort both sides have to make in finalizing a purchase. As a brand that sells in-store, this is essential and very helpful in general operations and marketing. Customers know what they want, and brands can streamline the process with the help of in-store buying assistance and quality assurance. This process also helps avoid things like dissatisfaction returns, switching to other brands, and other general states of losing clients.

3. Product USP: Knowing about products and why they're unique and worth the investment is perhaps the most significant benefit of having an online presence. A brand can direct the way customers see their products in general, which is essential for educating the customers. Instead of relying on sales staff entirely, brands can help customers know why their products are worth what they're offered in-store. Each product enjoys the brand's individual attention, and customers are free to make their choice as per their budget and preference. Whereas, if brands sell strictly in-store without any presence, they would be more inclined to sell high-profit products, which may or may not be suitable for customers.
    
4. Product collateral: Digital presence helps highlight each product differently. Explaining why a particular mattress or product is worth it, along with pictures, information of internal structures, layers, and advanced information on raw materials, helps customers understand products better. As a result, more customers are aware of what sets the brand apart from their competitors and why a product is worth a specific investment amount. Additionally, product collateral like images, product descriptions, and specialized content marketing helps customers have a general sense of the product before making a final decision in-store. Images, content, and product information also helps the website become more visually appealing and explain everything to prospects better than any salesman could in a limited time frame. Customers can take the time to inspect everything online before they head to the store to experience the product in-person.
    
5. Customer awareness tools: Selling in-store through retail works wonders if customers are aware of brand image and product details before they even visit. Ensuring customer awareness through different tools helps stand out from the competitors and helps customers be sure of what they're buying. Content marketing via blogs, social media updates, and other online presence forms helps customers understand what they're buying and why. Moreover, customer awareness helps a massive group and increases satisfaction further as people will know why a specific product acts as it does in the real world. Customers can take care of their mattresses better, make better buying decisions, and know when and where to contact in case of inquiries or complaints. That is why a website, content marketing, and social media presence act as passive and active customer awareness tools. Better customer awareness implies better overall satisfaction and less strain and dissatisfaction with the brand. When people are aware of everything before they invest a substantial sum in a product of their choice, visiting the store is the final deciding factor for both parties.

In today's day and age, a brand has to have an online presence to stay up to date with the latest trends, target more customers, have better prospects and market share. Selling strictly retail without any online presence can attract a variety of harmful factors and less market share and strictly local selling. Online marketing and presence help retailers find more customers, nurture prospects, and put the brand in the market as a leading contender.

At King Koil, we make sure that our online presence helps customers by ensuring they have all the information about any products and offers available online. This helps customers avoid any negative surprises like different prices, missing information, among other factors. Because of the ongoing global pandemic, we offer in-house demos to help customers experience the product for safe and secure buying and an educated buying experience. You can book an in-home demo by contacting us on our all-India email and contact numbers. Moreover, at King Koil, we focus on ensuring customer satisfaction before making a final purchase decision. SleepID helps customers make sure that their mattress is beneficial for their long-term health.