Haier Appliances India Partners with Gujarat Titans for IPL 2025

Haier Appliances India, a leading global brand in major appliances for 16 consecutive years, is enhancing its distinctive Sport-o-Tainment marketing strategy through impactful new partnerships.

In a significant development, Haier India has announced its inaugural team collaboration in the Indian T20 League by partnering with Gujarat Titans as the Official Electronics Partner for the highly anticipated Indian T20 League 2025 season.

This partnership represents a key milestone in Haier’s ongoing commitment to connect more deeply with India’s diverse and passionate cricket fanbase. The Gujarat Titans, known for their strong team spirit and rapid rise in popularity, align perfectly with Haier’s core values of innovation, high performance, and customer-centricity, making this collaboration a natural fit.

Similar to Haier, the Gujarat Titans embody a challenger spirit, confidently disrupting the game and winning over new-age audiences, quickly becoming a favorite among younger fans. While Haier respects all teams in the league, this partnership uniquely complements its vision of engaging meaningfully with India’s evolving sporting and cultural landscape.

This collaboration reinforces Haier’s innovative Sport-o-Tainment strategy, positioning the brand at the heart of one of India’s most dynamic and celebrated sporting events. With a startup mindset and a growth-oriented approach, Haier thrives on agility, bold thinking, and meaningful connections—qualities that resonate with the energy and cultural relevance of the Indian T20 League.

The partnership allows Haier to enhance brand visibility, foster authentic engagement, and connect more deeply with digitally savvy consumers across the nation. More than just a marketing alliance, this collaboration reflects Haier’s strategic intent to expand its presence in India by remaining culturally relevant and closely connected to consumer aspirations.

It provides a powerful platform to engage with a young, entrepreneurial generation that is shaping modern homes. By integrating technology, entertainment, and sport, Haier continues to build a forward-looking brand that leads with innovation and resonates with the aspirations of tomorrow’s India.

NS Satish, President of Haier Appliances India, stated, “At Haier India, we are always looking for impactful platforms that allow us to connect with consumers in meaningful and culturally relevant ways. Cricket especially the Indian T20 League offers a unique opportunity to engage deeply with millions of passionate fans across the country. Our partnership with Gujarat Titans, a young team that reflects our challenger mindset, bold outlook, and growth ambition, is a perfect match. Both brands share a strong commitment to performance, innovation, and connecting with new-age audiences. As we enter the Indian T20 League 2025 season as the Digital Streaming Sponsor on JioHotstar, we are confident that this collaboration will not only enhance our brand presence but also help us forge stronger connections with next-gen Indian consumers. We wish the Gujarat Titans a thrilling season ahead,” he added.

Over the years, Haier India has actively reinforced its commitment to sport-o-tainment by partnering with some of the world’s most prestigious sporting events, including the ICC Men’s Cricket World Cup, the Indian Premier League, and Roland-Garros (French Open). These high-impact associations have played a crucial role in strengthening Haier’s brand visibility, building emotional connections with sports-loving consumers, and driving deeper engagement across diverse audience segments.

With its latest partnership with Gujarat Titans, Haier aims to harness the unmatched excitement of the Indian T20 League while further solidifying its connection with the next generation of modern Indian households.

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