GRIPIT Taps Amazon Veteran Deepanshu Soni as COO
- Deepanshu Soni, former Amazon executive, appointed as COO of GRIPIT.
- He will drive strategic growth, operational efficiency, and business scaling.
- GRIPIT partners with global brands like Narwal, EcoFlow, CHUWI, and Yale to expand in India.
GRIPIT, a leading enabler of global brand expansion in India, announced the appointment of Deepanshu Soni as its new Chief Operating Officer (COO). In this role, he will focus on scaling GRIPIT’s operations, driving strategic growth, and improving operational efficiency as the company enters its next phase of expansion.
Before joining GRIPIT, Deepanshu played a key role at Amazon, where he helped shape the e-Commerce ecosystem by driving strategic growth, optimizing product portfolios, and enhancing operational processes. An MBA graduate from the Indian Institute of Management, Lucknow, Deepanshu is recognized for his data-driven decision-making and ability to convert market insights into practical business strategies. His experience spans sales, new business development, and P&L management across multiple sectors.
“We are thrilled to welcome Deepanshu Soni as the new COO of GRIPIT", said Sagar Mehta, Co-Founder and CEO of GRIPIT. “Deepanshu brings extensive experience from his tenure at Amazon, where he showed exceptional leadership in growth and operational excellence. His deep understanding of e-commerce and technology, along with his ability to scale businesses, makes him the ideal leader to accelerate GRIPIT’s next growth phase. His strategic vision and expertise will be key as we continue to innovate, expand, and lead in the competitive e-Commerce space”.
Speaking on his new role, Deepanshu Soni said, “I am excited to join GRIPIT at this pivotal juncture and look forward to working with a team that is redefining brand management for global brands in India. I aim to propel GRIPIT to new heights by leveraging my experience in driving efficiencies and scaling operations through data-driven strategies. Alongside the exceptional leadership at GRIPIT, we will continue to innovate and deliver exceptional value to our partners and customers”.
Deepanshu’s career also includes leadership roles at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance, giving him a well-rounded foundation in finance, operations, and technology. His expertise in cross-functional collaboration and business scaling is expected to play a crucial role in GRIPIT’s continued growth.
GRIPIT works with globally trusted brands to transform the e-commerce experience in India. Its portfolio includes smart home devices, portable energy solutions, and lifestyle innovations from brands such as Narwal, EcoFlow, CHUWI, LOOP, XGIMI, BISSELL, OBSBOT, Yale, AIPER, and Casio. These partnerships allow GRIPIT to bring innovative, high-quality products to Indian consumers.
