Godrej Enterprises Reveals New Brand Identity
Godrej Enterprises Group has now launched a new brand identity of the company.
The new look will unlock new worlds for customers and other stakeholders. According to the release, the new identity is about shifting clearly from three colours to one because it allows for 'greater consistency and synergy across businesses'.
It may be mentioned here that the Godrej Enterprises Group is a leading diversified engineering and design-led conglomerate in India. GEG's businesses encompass such domains as aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending and IT.
The new 'visual identity' is a reference to the company's rich legacy, while at the same time 'embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design-led innovation, enhancing consumer experience and shaping preferences for sustainable choices', the company said.
Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group, said, "Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers".
