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Former Apple & Elvie Executive, Darren Goode Joins Zumper as CMO
Zumper, the California-based largest privately-held rental marketplace has announced the appointment of Darren Goode as Chief Marketing Officer (CMO), a new position for the company.
Darren is a passionate purpose-driven marketer, who brings with him a vast experience of more than 25 years of global marketing and advertising experience spanning North America, Latin America, Europe, and Asia. Darren has built an extensive experience of building disruptive, emotion evoking brands, scaling businesses, driving profitable growth and developing high-performance teams. At zumper his responsibility will be to build the company an unparalleled Marketing organization bringing together Brand, Creative, Content, Communications, Product Marketing and Customer Insights.
“Zumper offers tenants and property owners an end-to-end rental experience that is unparalleled in the industry and has become an invaluable resource and marketplace to tens of millions of people every year as they look for the best ways to navigate the complex rental market.” says Darren. “I’m incredibly honored to join the team at such a pivotal moment as we strive to evolve Zumper into a purpose-led brand that serves our customers and their communities in even more meaningful ways,” he further adds.
Prior to joining Zumper, Darren was the President of Chief Marketing & Commercial Officer at London-based Elvie. There he was instrumental in building the brand from an early-stage startup into one of the fastest growing and most exciting women’s health technology companies in the world. During his tenure at Elvie, the organization won several marketing awards including Interbrand’s Top 30 Breakthrough Brands and Elvie Pump was chosen as Time Magazine’s Best Invention of 2019 as it disrupted the antiquated breast pump category. While at Elvie, Darren also helped raise $42 million in venture capital, the largest ever for a women’s tech brand.
Also, Darren held several senior Marketing and General Management leadership positions with Apple, L’Oreal, P&G, Paramount Pictures and Babylon Health. At Apple, Darren served as Head of Europe for iTunes where he oversaw operations across 38 countries from 2013-16.
Zumper is the first end-to-end marketplace that offers a complete digital experience for renters and landlords. Zumper gives renters the ability to find, apply for and then book their next apartment, as well as digitally pay their landlord their rent, all in one place. For small landlords and multi-family properties, Zumper provides confidence and convenience through the entire rental transaction; from helping find reliable tenants, marketing to millions of active renters, to collecting rent. In 2020 alone, more than 80 million people will use Zumper to make renting an apartment as easy as booking a hotel. Zumper was launched in 2012 and since then the company has witnessed ample growth. Today, the Zumper team counts as more than 200 employees in five offices across the country.
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