Embracing World Tourism Day in 2023
World Tourism Day, observed annually on September 27th, is a momentous occasion that invites the world to celebrate the transformative power of travel and tourism. This global observance was established by the United Nations World Tourism Organization (UNWTO) in 1980, with the primary purpose of raising awareness about the critical role tourism plays in our interconnected world. As we embark on this year's World Tourism Day in 2023, it’s an opportune time to explore the profound significance of this industry, which not only shapes our economies but also enriches our lives, broadens our horizons, and encourages a deeper understanding of the diverse world we inhabit. At its core, World Tourism Day serves as a reminder of the immense impact of tourism on the global stage. It is a day when nations unite to recognize the integral role of this industry in fostering economic growth, cultural exchange, and sustainable development. Through the lens of tourism, we gain insights into the interconnectedness of our world, where the movement of people across borders brings about opportunities for growth, cooperation, and mutual understanding. Tourism is not merely about leisure and exploration; it is a potent force that fuels economic engines worldwide. It drives economic growth by generating income, creating jobs, and stimulating investment in both developed and developing nations. The tourism sector encompasses a vast array of businesses, from hotels and restaurants to transportation and tour operators. These enterprises collectively contribute to the prosperity of communities, regions, and entire countries. Tourism's economic impact extends far beyond its immediate sphere. It promotes the development of infrastructure, such as airports, roads, and public services, benefiting both tourists and local residents. The revenue generated from tourism often supports critical sectors like healthcare and education, ultimately improving the quality of life for individuals in destination areas. According to Forbes magazine, India is the 7th most beautiful country in 'The 50 Most Beautiful Countries in the World' rankings.
Beyond economics, World Tourism Day underscores the pivotal role of tourism in fostering cultural exchange and mutual understanding. Travel has the remarkable ability to break down barriers, bridge cultural divides, and build bridges of communication between people from diverse backgrounds. When individuals embark on journeys to unfamiliar destinations, they immerse themselves in new cultures, traditions, and ways of life. This experiential learning enhances global empathy, reduces prejudices, and promotes tolerance. Tourists become ambassadors of their own cultures and nations, sharing their stories and customs with the communities they visit. In return, they gain a deeper appreciation for the rich tapestry of cultures that make up our world. This cultural exchange not only broadens horizons but also strengthens the fabric of global society, emphasizing our common humanity amidst our cultural diversity. World Tourism Day also highlights the critical imperative of sustainable tourism. As we explore new places and seek out new adventures, it is essential to minimize the negative impacts on the environment and local communities. Sustainable tourism practices prioritize responsible travel, ecological conservation, and cultural preservation. By doing so, we ensure that the beauty and diversity of our planet endure for generations to come. In recent years, the tourism industry has faced significant challenges, including the COVID-19 pandemic. Yet, these challenges have prompted innovation and adaptation. Many destinations have reevaluated their strategies, embracing eco-friendly practices and technology to create a more resilient and sustainable tourism sector.
Nishant Pitti, CEO and Co-Founder, EaseMyTrip
"With a robust travel industry that is expected to touch a shade below the $15 billion mark by the end of 2023 and a projected surge in domestic flyers, India's travellers are not only exploring their own nation but also venturing abroad with enthusiasm. The combination of a strong domestic travel market, a thriving aviation sector, and Indians' eagerness to explore the world is set to make them prominent contributors to global tourism revenue. This trend underscores the resilience and adventurous spirit of Indian travellers, reaffirming their position as influential players in the evolving landscape of international tourism".
Rajeeva Lochan Sharma, MD, Barco India
“In today's dynamic world, technology plays a pivotal role in reshaping the tourism sector. Through innovative solutions and immersive experiences, we are proud to be at the forefront of bridging the gap between cultures & destinations in ways previously unimaginable. Barco stands as a leader in projection mapping, facilitating compelling storytelling and alluring entertainment experiences”.
Arun K Chittilapilly, Managing Director, Wonderla Holidays
“The market is still at a very nascent stage in India due to very less number of players currently operating in the industry. Currently, there are only around 150 amusement parks across India, which is a very small number as if we consider the country’s massive population it is home to and the vast geographical area. One day outings too is a growing trend too in terms if demand majorly because of two reasons advent of technology, and people becoming increasingly busier and lacking time for long duration breaks/vacations. Also, it is very much easier for people to plan a single day outing without much planning and also offers the flexibility of taking a short break from their regular lived at their preferred time”.
Sandiip Bhammer, Founder & Co-Managing Partner, Green Frontier Capital
“By encouraging investment in climate tech startups, India is not only championing environmental sustainability, but is also pioneering a tourism industry which harmonizes nature and innovation, inviting tourists to explore a greener and smarter destination”.
