Digital Journalism In India, The Way Forward With Design Pataki

As the world becomes more virtual, traditional journalism has been replaced by online and mobile platforms. Digital journalism has become the go-to source of information for many, and Design Pataki is leading the charge in Indian and international markets ever since its inception in 2013, providing valuable insights into the design industry. To gain a better understanding of their breakthrough, we caught up with Esha Gupta, the founder of Design Pataki. With an accomplished background in interior design, and inspired by the power of design, Esha hoped to streamline the conversation around design in India, bringing her unique perspective to the platform.

Our conversation began with an exploration of the differences between print and digital journalism in India, and how the latter is the way forward. She explained that the digital space offers more opportunities to connect with a wider audience, and with the advent of social media, it has become easier to engage with readers and other creatives in the industry.

Along with digital media, India has also become one of the fastest-growing design markets in the world, and Design Pataki is well aware of it. Their valuable insights into the design industry, along with their compelling mix of current trends and extraordinary findings have made their magazine an essential stop for anyone looking for insights into how their homes—and lives—can be made more beautiful.

Through interviews with world-renowned designers, local experts, and a host of other luminaries in the field, they have spotlighted and provided a perspective on the brilliant creatives who are changing how we look at design today. It’s safe to say that they have effectively captured the essence of design, art, and architecture through a unique blend of Indian and international sensibilities.

This is also evident with one of their buzz-worthy verticals, DP cult–a one-stop destination for those looking to get a glimpse into the finer things in life. One can find a carefully curated selection of the finest luxury brands from around the world, highlighting their products and features, along with contact details–allowing users to connect and engage with the brands that catch their attention.

In addition to working closely with Indian and international designers, artists, and creatives, and bringing their stories to life, DP cult also has a popular podcast dedicated to exploring the latest trends and stories in the design and lifestyle space, featuring renowned individuals like Maneesh Goyal, partner of Priyanka Chopra and co-founder of Sona in New York.

But what sets Design Pataki apart more than most is its all-women workforce, providing them with an interestingly diverse and sophisticated edge. “As the founder and editor-in-chief of Design Pataki, I’ve tried my best to ensure that our journalistic bedrock is the voice for women in design”, says Esha. She adds, “the future is female, and we can’t wait to design it.”

All in all, Design Pataki is undoubtedly the epitome of staying ahead of the design curve, for those seeking to bask in the glory of the latest global or local trends. A mere glance at their digital magazine or social media is enough to quench one's thirst for design updates, inspiring an appreciation for artistry that knows no bounds.

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