Digital entrepreneur Ishu Preet Singh shares the 5 Golden Rules of Entrepreneurship

The young visionary and CEO of his unique digital marketing company Smarter Circle wants to imbue more motivation and inspiration in budding entrepreneurial talents worldwide.

There are two sets of people in this world. One set is where individuals walk blindly behind what established names in their industries have already done and do not believe in taking necessary risks in their journeys, while the other set consists of individuals who are risk-takers and hustlers who believe in walking on the less-trodden paths to create their unique niche. Ishu Preet Singh, who serves as a growing digital entrepreneur and the CEO of his unique digital marketing company Smarter Circle suggests people to belong to the latter category.

He wants young guns in the industry to realize their self-worth and potential to take over their chosen industries and give it their all until they reach their desired growth and success. For the same, he lays out the 5 Golden Rules of Entrepreneurship.

• Figure out the competition: Only diving deep into one’s chosen niche as an entrepreneur isn’t enough, Ishu Preet Singh says. People need to be aware of their competitors and contemporaries and how well they have been doing in the niche. They must also know about the mistakes they have made in their journeys and ensure to learn from them. Figuring out competition lets entrepreneurs and brands understand how deeper they need to penetrate in their markets.

• Create an opportunity: All those entrepreneurs who go beyond only making profits and revenues are those who go ahead in standing distinctive from the rest. He says entrepreneurs must work toward creating opportunities in their industry that can encourage other budding talents to be a part of the game. That is how more buzz is built around a business, and that is how industries are grown.

• Seek guidance from experts: People need to seek help and guidance from experts in their industry as that will open their eyes to the many possibilities, both positive and negative, in the same. Experts could help them to know the deeper aspects of business well and guide them to glory.

• Make customers the point of focus: Often, entrepreneurs focus all their energy on only creating great products/services, failing to understand how customers should be their centre of focus. Strategies and techniques must be directed toward attaining customer satisfaction first. This will lead the business to greater success.

• Forecast change and prepare well: Industries keep changing with the changing times and trends. Entrepreneurs must attain immense expertise in their sector to forecast change and also prepare well for the same. This will keep them ahead of their competition and have the edge over others.

Ishu Preet Singh emphasizes how focusing on the points mentioned above; entrepreneurs can definitely get nearer to their goals in business and turn into better professionals in their fields.

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