CleverTap Partners with Zoomcar to Elevate Customer Engagement
US-based customer retention platform CleverTap has announced a strategic partnership with Zoomcar, a leading marketplace for car sharing in emerging markets. The collaboration aims to enhance Zoomcar's customer engagement strategy by leveraging CleverTap's capabilities to craft personalized interactions based on individual preferences and needs.
Greg Moran, CEO and Co-Founder of Zoomcar, expressed the company's goal to bridge communication gaps and deliver quick, relevant, and personalized messages through CleverTap. The partnership will enable Zoomcar to implement personalized campaigns, conduct A/B testing, and optimize omnichannel experiences to boost overall campaign effectiveness.
With CleverTap's platform, Zoomcar will have the ability to promote specific car models and rental packages, maximizing bookings and revenue while seamlessly connecting with users across various channels. Sidharth Pisharoti, Chief Revenue Officer at CleverTap, highlighted the focus on delivering unparalleled hyper-personalized experiences to contribute to Zoomcar's sustained business growth.
Real-time insights provided by CleverTap will empower Zoomcar to understand user behaviors and preferences, facilitating targeted re-engagement campaigns and win-back offers. The partnership aims to bring innovation and convenience to the forefront of the car-sharing industry.
