Capgemini DCX Foundry: For Immersive Customer Experience
Capgemini DCX Foundry serves as a collaborative and dynamic environment for ideation, innovation, fostering partnerships with clients and partners to deliver immersive experiences and enhance customer experience. Rising expectations of end customers are constantly being reshaped based on evolution of technology. Enterprises need to deliver on this experience keeping market competitiveness into perspective. The DCX Foundry addresses this dilemma of evolving consumer expectations while enabling Enterprises to be competitive and sustainable. At its core, the DCX Foundry focuses on experience-led design to deliver customer experiences at scale and showcase next-gen possibilities.
The DCX Foundry generates value for its clients by serving both as a strategic partner and an adept executor, providing comprehensive end-to-end value. By adopting a customer journey-centric approach combined with industry-tailored strategies, Capgemini customizes each customer experience to align with their unique business requirements, moving beyond just technology-centric solutions. The DCX Foundry presents a diverse range of assets, solutions and accelerators covering various domains such as marketing, sales, service and commerce. Within the DCX Foundry, highlighted demos include data-powered customer experiences, innovative Generative AI for marketing campaigns, immersive VR-driven training, intelligent AI-backed service solutions and a sustainable approach with the Reverse Logistics solution.
The DCX Foundry operates as a global delivery incubation hub for addressing current and future business needs for a diverse client base. The establishment of DCX Foundry in Bengaluru holds strategic significance due to a multitude of factors. Bengaluru's global reputation as a technology and innovation hub, coupled with its robust connectivity and international acclaim, positions it as the ideal destination for international clients. The substantial presence of the DCX team and talent availability in Bengaluru further solidifies this rationale.
DCX Foundry in Bengaluru thrives on showcasing the future of customer experiences and exploring next-gen ideas. It’s the combined effort of CX Architects, domain experts and tech SMEs that bring scalable solutions to life. The distinctive advantage of the Foundry rests in its quick solution formulation for the clients. The quick solutions are enabled via design thinking workshops and the asset store leading to rapid protypes. This not only caters to immediate client requirements but also aligns perfectly with their long-term strategic vision.
Within DCX, the asset store encompasses over 700 assets, alongside a multitude of other solutions and accelerators. Below are some of the highlights:
- Customer Journey Management: Understand, analyze, and orchestrate customer journeys to deliver personalized, relevant and contextual experiences.
- Generative AI for Customer Experience: Enable curated experiences delivered with scale, consistency and profitability using Generative AI demonstrated in the areas of marketing and commerce.
- Immersive Experiences: Create engaging experiences for customers and employees using virtual retail outlets, VR enabled training and VR product configurator.
- Live Commerce: Help brands tap into influencer marketing and reduce the purchase cycle by enabling commerce in real time on their portals.
- Cognitive Work Order: AI-powered mobile app designed to empower field service agents by providing comprehensive tools needed to resolve service issues seamlessly in a single interaction.
- AR Self Service: Empower customers to resolve service issues on their own supported by AR and AI enabled self-service applications.
- Circular Economy Reverse Logistics: Enable seamless and cost-effective reverse logistics for circular economy, making reuse, repair, refurbish, and recycle more efficient.
DCX Foundry is established in Mumbai and Bengaluru and connected to our Global offices which is leveraged by our global clients. The emphasis lies in crafting experiential designs and providing extraordinary customer experiences by combining the power of Data and AI. Beyond enduring dedication to innovation via the creation of assets for showcasing to clients, Capgemini is on a path to amplify the industry-aligned strategies, keeping pace with global shifts and developments.
