Burson as New Strategic Communications Partner: Honda Cars India
- Honda Cars India has appointed Burson as its strategic communications partner
- Burson will provide integrated communications support to strengthen Honda's image
- Deepshikha Dharmaraj, CEO of Burson Group India, expressed excitement about the collaboration
Burson has been hired as the strategic communications partner for Honda Cars India to offer integrated communications support to build the brand's positioning and leadership in the Indian automotive market. The partnership is intended to reinforce Honda's reputation, enhance its brand narrative, and foster significant engagement with consumers and stakeholders.
Deepshikha Dharmaraj, Burson Group India Chief Executive Officer, welcomed the tie-up, citing Honda's rich heritage in the auto space. Having handled the reputations of top auto clients for more than three decades, Burson has intimate knowledge of the sector and its workings. Dharmaraj averred, "We are looking forward to associating ourselves with Honda Cars India, a brand that has surely established a legacy. Our in-depth experience will allow Honda to focus on its leadership in India's automotive scene."
The collaboration will concentrate on building strategic communication campaigns that speak to Honda's target market, highlighting the brand's dedication to innovation, quality, and customer satisfaction. With Burson's expertise, Honda intends to increase its presence and participation in an aggressive market, ultimately cementing its place as a reliable leader in the automotive industry.
By way of this collaboration, Burson and Honda Cars India are expected to craft impactful stories that uphold the brand vision and values and build a greater connect with customers and cement Honda's position as an industry leader in the Indian automobile sector.
