Bold Framee Entertainment & Kanwalpreet Singh Set World Record with 11:11 Album
Indian music witnessed a revolutionary moment as Bold Framee Entertainment, led by producer Rohit Kumar, and actor-singer Kanwalpreet Singh unveiled 11:11, a music video album that has set a global record by releasing 24 music videos in 24 Hours. The achievement marks the fastest and most unique album release in history, placing Indian creativity firmly on the world stage.
Breaking Tradition
Instead of following the industry norm of rolling out singles over months, the makers of 11:11 challenged convention by presenting an entire collection in one go. Every track comes with its own video, offering audiences a 24-minute visual and musical journey like never before.
A Rich Musical Palette
The album brings together varied emotions and genres — from soul-stirring ballads such as Meri Maa and Mera Bapu Mera Rabb to upbeat party numbers like Punjabi Bhangra, Party Chalegi, and Insta Queen. The diversity of the project is further enriched by contributions from noted lyricists including Gopi Sidhu, Hakam, Gurbhinder Singh, Ravi, Harmukh Singh, Raju Verma, Arhaan, and Jaswinder Singh.
Kanwalpreet Singh, the face of the project, shared:
“11:11 is a dream we wanted to turn into reality — something India could proudly showcase to the world. Records are made when you step out of the ordinary, and this album proves that hard work and vision can create history.”
Rohit Kumar’s Bold Framee Entertainment
Behind the initiative stands Bold Framee Entertainment, a creative powerhouse founded by Rohit Kumar. Over the years, Kumar has built a reputation for producing music videos, documentaries, and films with fresh ideas and unique storytelling. With 11:11, his company has stepped into uncharted waters by blending innovation with entertainment to secure a global record.
Kanwalpreet Singh’s Rising Career
Best known for his role in Heropanti 2, Kanwalpreet Singh is also enjoying success with his recent film Gabru Gang, which finally hit theatres last month after pandemic-related delays. The movie has been praised by audiences and is now set for multilingual dubbing.
Reflecting on his journey, Singh said, “When Gabru Gang was shot in 2019, none of us imagined the long wait that would follow. But I’m glad the film saw the light of day and connected with audiences. Such challenges test you, but they also make the success sweeter.”
Completing 15 years in the industry this year, Singh has built his career step by step — from Delhi’s early struggles to television shows like Vilayati Bhabi (2019) and Channa Mereya (2022). He is next preparing for a film with Arbaaz Khan, tentatively titled Gaddar, alongside two upcoming OTT projects.
Looking Ahead
Recently spotted in Lucknow, Singh expressed his love for the city’s street food while dropping hints of more projects in the pipeline. For him and Rohit Kumar, 11:11 is not just a milestone but the beginning of a larger vision — merging music, cinema, and innovation to create experiences that resonate globally.
With this record-breaking launch, Bold Framee Entertainment has demonstrated that India is not only keeping pace with international music trends but is capable of setting new ones. 11:11 is more than an album — it is a cultural statement that redefines how music can be released, consumed, and celebrated.
