BharatPe Partners with Invest India to Boost Financial Inclusion via ODOP Initiative

By siliconindia  |  Thursday, 20 June 2024, 02:23:49 PM IST

BharatPe Partners with Invest India to Boost Financial Inclusion via ODOP Initiative
In a bid to enhance digital financial inclusion, fintech platform BharatPe has joined forces with Invest India to promote financial literacy among stakeholders involved in the One District One Product (ODOP) initiative. This collaboration aims to foster a supportive ecosystem for artisans, small business owners, and local entrepreneurs in various districts across India.
Nivruti Rai, Managing Director and CEO of Invest India, highlighted the importance of this partnership, stating, "Through financial inclusion sessions, ODOP stakeholders will gain access to essential financial tools and knowledge, fostering a supportive ecosystem for local businesses". The initiative will focus on increasing digital financial literacy among ODOP stakeholders, thereby enhancing their access to digital payment mediums, particularly in Tier 3 and Tier 4 cities and rural areas.
The ODOP initiative, aligned with Prime Minister Narendra Modi's vision of balanced regional development, seeks to transform each district into a manufacturing and export hub by identifying and promoting products with export potential. "This partnership is crucial in empowering ODOP producers and sellers to thrive in the digital economy", said Nalin Negi, CEO of BharatPe. "By providing essential digital financial training and tools, we aim to support local businesses in adapting to the evolving digital landscape."
The initiative will be rolled out across key districts in Haryana, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh, and Delhi-NCR, among others. By leveraging BharatPe’s fintech expertise and Invest India’s strategic insights, the collaboration is poised to significantly boost digital financial literacy and inclusion, ultimately benefiting local businesses and driving regional economic development.
BharatPe and Invest India’s concerted efforts are expected to create a robust framework for digital financial literacy, empowering ODOP stakeholders and contributing to the economic upliftment of districts nationwide.

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