Apple-Owned Beats Appoints Ananya Panday and Shubman Gill as Brand Ambassadors

By siliconindia  |  Wednesday, 04 September 2024, 12:56:26 PM IST

Apple-Owned Beats Appoints Ananya Panday and Shubman Gill as Brand Ambassadors
Apple-owned audio brand Beats has announced Bollywood actress Ananya Panday and cricketer Shubman Gill as its new brand ambassadors in India. The partnership marks the launch of Beats' latest product lineup, including the Beats Solo Buds, Beats Solo 4, and Beats Pill.
To celebrate the launch, Beats has introduced its inaugural campaign featuring Panday and Gill. Both celebrities will be prominently featured in current and upcoming marketing initiatives, showcasing the new range of Beats products.
Ananya Panday expressed her enthusiasm, stating, “Music has always been a significant part of my life, whether I'm working out, preparing for a role, or simply unwinding. Having used Beats throughout my life, I am thrilled to join the Beats legacy and support their journey in India”.
Shubman Gill also shared his excitement, saying, “I am excited to be a part of the Beats family as one of India’s brand ambassadors. Beats shares my commitment to performance and excellence. I am eager to see the innovative things Beats has planned for India”.
Chris Thorne, Chief Marketing Officer and Head of Product at Beats, remarked, “We are thrilled to welcome Ananya Panday and Shubman Gill as our brand ambassadors in India. Their vibrant personalities align perfectly with the energy and spirit of Beats. We look forward to launching our new products in India and anticipate a successful partnership with Ananya and Shubman”.
Founded in 2006 by Dr. Dre and Jimmy Iovine, Beats by Dr. Dre (Beats) was acquired by Apple in July 2014. The brand is renowned for its premium sound products, including headphones, earphones, and speakers.

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