Apple Tests iPhone 15 Durability in India Auto Rickshaw

By siliconindia  |  Tuesday, 23 April 2024, 09:27:52 AM IST

Apple Tests iPhone 15 Durability in India Auto Rickshaw
Apple has launched a new campaign in India to highlight the durability of the iPhone 15 by putting it through a rigorous test in a bumpy auto rickshaw ride. Titled “Relax, it's iPhone”, the campaign emphasizes the iPhone 15's toughness and assures fans they can enjoy watching their favorite cricket game without fear of damaging their phone.
The campaign coincides with the ongoing IPL cricket season and showcases the iPhone 15's resilience as it withstands sharp turns and hard bumps during the ride. The film will be aired on broadcast, digital pre-roll, TVO, and social media.
The iPhone 15 is equipped with a back glass featuring a custom dual ion-exchange process and an aerospace-grade aluminum enclosure, ensuring exceptional durability. The Ceramic Shield front cover is the toughest smartphone glass available, and the iPhone 15's water- and dust-resistant design contributes to its longevity.
The device's fast and efficient A16 Bionic chip powers innovative features such as the Dynamic Island and enhances the phone's computational photography capabilities. These qualities allow the iPhone 15 to stand out as a reliable and long-lasting smartphone, perfect for Indian consumers who demand resilience in their daily commutes.

ON THE DECK

siliconindia