Amara.ai an HR technology startup with an Interactive AI chatbot
Amara is an AI-powered chatbot that has transformed the employee experience since its inception in 2016. Originally designed as a recruitment automation product called HireXP, Amara evolved into an intelligent chatbot focused on employee engagement strategies. The goal was to help businesses attract, nurture, and retain the best talent in an increasingly competitive job market.
As an AI chatbot, Amara interacts with employees at crucial stages of their lifecycle within an organization. It assesses their level of psychological investment in the company and proactively identifies individuals who may be disengaged or at risk of leaving. By leveraging advanced features and customization options, Amara provides a human-like conversation experience and is known for its affordability and flexibility.
Being an AI chatbot, Amara chats with employees at critical touchpoints in their employee lifecycle. It gauges their level of psychological investment in the organization and proactively identifies those who are highly disengaged or at attrition risk. In other words, she is a robot programmed to chat with employees intelligently, in a human avatar. The highly customizable chatbot boasts advanced features and is recognised as the most affordable solution in the market.
Amara drives continuous engagement, promotes diversity and inclusion, employee wellbeing, one time survey, quarterly pulse surveys and employer branding modules for startups, large and small scale enterprises having more than 200 employees. Presently, the chatbot caters to business organizations with 200 to 20,000 employees.
The business model of Amara is based on a Software as a Service (SaaS) framework. Enterprises subscribe to the chatbot service, paying approximately INR 40 per employee per month. Currently, Amara employs a direct sales approach, with plans to test the channel partner model in selected markets.
With customers spanning over 15 countries, Amara is experiencing remarkable growth and success. The company, which started as an early-stage startup, has quickly generated an annual recurring revenue of INR 2 Cr. It has witnessed a remarkable growth rate of 300% in the last 4 to 6 months. Amara's client portfolio includes prominent names such as Honda Malaysia, Philips India, Mahindra First Choice, Renewbuy, Moglix, and Cowrks.
