ACC and Adani Foundation's women-led initiative boosts rural welfare, touching 28,000 lives, unlocking Rs 612 Cr value

Ahmedabad, 24 February 2025: ACC, the cement and building materials company of the
diversified Adani Portfolio, along with the Adani Foundation, continues to drive social impact
through the ‘Meri Sangini Meri Margdarshika’ (MSMM) programme. Implemented across 17
ACC locations, the women-led initiative has connected rural community members to more
than 20 government welfare, insurance, financial schemes and entitlements, unlocking a
total value of 612 crore. MSMM facilitators are all trained local women volunteers, called
‘Sanginis’.

By simplifying bureaucratic processes, MSMM has helped beneficiaries access schemes
related to healthcare, education, financial inclusion, and livelihoods -boosting household
incomes and social security. So far in FY’25, the programme has linked 28,000 beneficiaries
to government schemes across Karnataka, Jharkhand, Chhattisgarh, Madhya Pradesh,
Odisha, and others.

MSMM has so far unlocked total value of 612 crore in government benefits during the
fiscal, with 3.51 crore directly transferred into the beneficiaries' bank accounts, driving
financial inclusion. Communities located around ACC’s Kudithini, Wadi, Sindri, and
Madukkarai plants have received higher benefits amongst all the covered locations including
Bargarh, Chanda, Chaibasa, Damodar, Gagal, Jamul, Kymore, Lakheri, Thondebhavi,
Tikaria, Chilhati, and Salaibanwa.

Beneficiaries have gained access to eligible welfare schemes including Ayushman Cards, e-
Shram Cards, Crop Insurance, Pradhan Mantri Jan Arogya Yojana, Pradhan Mantri
Suraksha Bima Yojana, Pradhan Mantri Jivan Jyoti Bima Yojana, Pradhan Mantri Street
Vendors Atmnirbhar Nidhi, and others, significantly improving their financial security and
livelihoods. Overall, MSMM has unlocked a value of 885 times the invested amount,
underscoring its efficiency in driving social transformation.

ACC and the Adani Foundation’s commitment to inclusive growth and empowerment of
women as changemakers is reflected through initiatives including MSMM, enabling
maximum benefits from government schemes for thousands of underserved families in rural
communities.