YouTube hits 265 mn monthly active users in India

Tuesday, 09 April 2019, 13:38 Hrs
30
cmt right
24
Comment Right
34
cmt right
9
cmt right
Printer Print Email Email
YouTube hits 265 mn monthly active users in India


Google-owned YouTube on Tuesday announced India was its largest and fastest growing audience in the world with more than 265 million monthly active users.

At its annual flagship event, Brandcast, YouTube shared insights on the exponential growth of online video ecosystem and how it is interlinked to India's Internet growth story. 

"India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they're looking for entertainment or information. 

"It is this incredible variety of content combined with the growing reach that makes YouTube a perfect platform for brands to drive personalised engagement," Susan Wojcicki, YouTube's CEO, said in a statement quoting ComScore data.

In the past one year, YouTube's consumption on mobile has increased to 85 per cent, with 60 per cent of the watch time coming from outside of the six largest metros in the country. 

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber-milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

Read More News :



NIIT Tech to acquire WHISHWORKS in all-cash deal



UK may ban social media firms over toxic content


Source: IANS
SPOTLIGHT
US Indian
Facebook-owned photo messaging app Instagram has launched the beta version of its in-app sh..
Entertainment
"Game of Thrones" author George R.R. Martin doesn't want season eight to be the final chapter of "..
Startup City
Youth are leading India's start-up ecosystem where the median age of founder-entrepreneurs..
Technology
Facebook-owned messaging app WhatsApp is still developing its previously announced "Vacatio..
Finance
The Reserve Bank of India injected a total liquidity of Rs 2.98 lakh crore in the market in 20..
Business
The Pentagon has selected Microsoft and Amazon Web Services (AWS, the cloud computing arm ..
Career
Wiley, a global leader in research and education has announced a series of blended learning progr..
Gadgets
Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsu..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will laun..