Xiaomi wants to change rural retail in India with new business

Tuesday, 20 November 2018, 04:21 Hrs
25
cmt right
32
Comment Right
51
cmt right
10
cmt right
Printer Print Email Email


Chinese electronics major Xiaomi, which is focusing on amplifying its product portfolio beyond smartphones, is all set to launch on Tuesday a new business which, according to the company, will "change rural retail in India".

"Excited about a new business that we are launching. We'll announce it tomorrow," Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, revealed in a tweet on Monday.

"This new business will forever change rural retail in India," he stressed.

Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well. 

In September, the company launched its fourth flagship "Mi Home" experience store in the country, in Bengaluru, along with a new office.

"With the launch of a new 'Mi Home' experience store, we aim to bring maximum international products to the Indian markets," Jain said at the time of the launch.

With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 "Mi Home" stores in 2018 itself.

Known for its low-cost phones, the company shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year, with Samsung at second spot, according to an International Data Corporation (IDC) report last week.

The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014. 

Along with its products in the smart home portfolio, its is also venturing into non-technology related segments like luggage, shoes, apparel and more.
 



Read more news:



Xiaomi leads India market in Q3, smartphone prices to grow: IDC

India to add 14 lakh IT jobs in New-Age technologies by 2027: Cisco study


Source: IANS
SPOTLIGHT
US Indian
Facebook-owned photo messaging app Instagram has launched the beta version of its in-app sh..
Career
Wiley, a global leader in research and education has announced a series of blended learning progr..
Gadgets
Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsu..
Entertainment
"Game of Thrones" author George R.R. Martin doesn't want season eight to be the final chapter of "..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will laun..
Technology
Facebook-owned messaging app WhatsApp is still developing its previously announced "Vacatio..
Finance
The Reserve Bank of India injected a total liquidity of Rs 2.98 lakh crore in the market in 20..
Business
The Pentagon has selected Microsoft and Amazon Web Services (AWS, the cloud computing arm ..
Startup City
Youth are leading India's start-up ecosystem where the median age of founder-entrepreneurs..