Xiaomi undisputed smartphone leader in India

Friday, 25 January 2019, 13:34 Hrs
23
cmt right
25
Comment Right
38
cmt right
8
cmt right
Printer Print Email Email
Xiaomi undisputed smartphone leader in India


With a market share of 27 per cent, Chinese handset maker Xiaomi took a clear lead over Samsung which had 22 per cent share in the Indian smartphone shipments in the fourth quarter of 2018, Counterpoint Research said on Friday.

Xiaomi also dominated CY2018 with a market share of 28 per cent while Samsung grabbed 24 per cent share in the same period as India's overall smartphone shipments grew 10 per cent. 

"India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. However, this accounts for just 45 per cent of the potential total addressable market for smartphones; India is underpenetrated relative to many other markets," Karn Chauhan, Research Analyst at Counterpoint Research, said in a statement. 

"This was one of the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment," added Chauhan.

Among other top smartphone players in the fourth quarter of 2018 was Vivo, with nine per cent market share, new player Realme with a close eight per cent share and OPPO with seven per cent share.

"We saw key players gaining share while smaller brands exited the market as competition intensified. However, this doesn't mean there is no room for new players. Realme, which started operations in Q2 2018, entered the top five brands in 4Q 2018, reaching more than four million users faster than any other brand," said Anshika Jain, Research Analyst at Counterpoint Research.

"Going forward, we expect brands to consolidate their positions by driving multi-channel and aggressive product strategies in a bid to target users beyond Tier-2 and Tier-3 cities," Jain added.

Overall, the India mobile phone shipments crossed 330 million units for the first time, with smartphones capturing almost 44 per cent of the total volume in 2018.



Read more news:

Google created most positive buzz in India in 2018: Report

I feel responsible: Karan Johar on Pandya, Rahul row


Source: IANS
SPOTLIGHT
Startup City
With cities growing rapidly and infrastructure not keeping pace, the daunting work com..
Entertainment
Actor Dhanush, whose last Hindi release was R. Balkis "Shamitabh", may be working in another H..
Gadgets
Yamaha Music India has launched its first Indian keyboard PSR I500 under the 'Make in India' initi..
Business
Automobile major MG Motors India on Wednesday said that it plans to manufacture electric vehicle E..
Travel
Imagine life being a romantic Bollywood song of the 90's. All those exotic frames punched into one..
Finance
India's tea exports increased by 11.5 per cent to 17.93 million kgs in April this year aga..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will ..
Career
Les Roches Global Hospitality Education, a multi-national hospitality management institute, a..
Technology
To ensure uninterrupted functioning of the app in areas of low networks, Facebook-owned..