With Creative Campaigns, Uttar Pradesh Aims for New Heights in Tourism

By SiliconIndia   |   Thursday, 22 December 2016, 05:11 Hrs
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BENGALURU: Uttar Pradesh’s state assembly election scheduled to begin in the first quarter of 2017 is expected to be a huge event. However, UP’s present Chief Minister Akhilesh Yadav is looking forward to increase the flow of tourists into the state.

As reported by the Business Insider, in the past few weeks, there has been some incredible feature advertisements broadcasted on the TV featuring two of UP’s famous tourist attractions ––Jhansi and Varanasi. Agra’s Taj Mahal, Jhansi’s Queen Laxmi Bai and Varanasi’s ancient culture have always been popular among tourists. Now, with the ads featured in a highly creative manner, UP’s tourism is expected to scale new heights.

The man behind these incredible advertisements is Nabarun Banerjee––a pass out from the Film Institute of India, Pune. In the past, Nabarun has done a cameo in the film ‘Vicky Donor’ and has also directed a movie––‘Ansh- a part of the society’ which was featured at the Amsterdam Film Festival.

According to Banerjee, the Heritage Arc series under the Incredible India campaign was directly monitored by Akhilesh Yadav, since UP is focusing on promoting tourism of the state. Furthermore, they wanted an experienced person to handle the project which was needed to be shot with 4K equipments (Cinema equipments). Considering Banerjee’s experience in theatre of over three decades, he was awarded the project.

“The film came out well and received five lakh hits even before it went on air on different channels,” says Banerjee.

The advertisements were needed to be prepared with a point of focus––Varanasi needed to have a folk track, Lucknow required a lifestyle perspective, and Jhaansi would focus on woman empowerment. Nabarun knew exactly what he was expected to deliver and created a series of incredible advertisements that features the vibrant colors of India.

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