Which color suits my corporate identity?

By siliconindia  |  Thursday, 09 July 2020, 02:34:40 PM IST

Which color suits my corporate identity?

Are you starting your own business or do you want to change the appearance of your company? Then it is important to choose the right colors for your corporate identity. Because this can be quite a task, we would like to tell you more about certain colours. This way you can be sure that you will not regret the chosen colors!

What would you like to send out?

First, it is important to determine what kind of vibe you want to send out as a company. For example, you can imagine that customers who want to hire a debt collection agency (dutch: incassobureau inschakelen) are looking for a serious appearance in a company. While people looking for a beautician look for a happy, fresh color. So decide for yourself: what vibe would you like to send out? An easy way to decide this is to answer this question: How would you like your customers to describe your company? Select of a maximum of 3 words and find out which colors match these words.

The serious business colors

If your company wants a business appearance, where reliability and quality are the most important, it is wise to choose safe colors. You can go for (dark) blue, gray or brown. Of course you can also choose other safe colors, as long as they are not bright colors like yellow or orange. These colors radiate more playfulness and that is probably not what you want. We recommend the business colors especially for formal companies. Think, for example, of a collection agency (dutch: incassobureau), a bank or a law firm.

The playful colors

Is a formal appearance not applicable for your company? Then you can opt for more playful colors. For many people, for example, the color yellow is equal to sunny, happy and challenging. The color orange also radiates cheerfulness and is a spontaneous, social and adventurous color for many people.

Do you want a more dominant color? Then red can be a good choice. For many people, red equals strength and energy. And of course also love and warmth. You do have to be a little careful with red. Some people also find the color aggressive if it occurs (too) often.

The sensitive colors

There are also many companies that are much more concerned with feelings than with success and wealth. There are also many suitable colors for these companies. In the eyes of many people, for example, the color pink is a sensitive, emotional, vulnerable and grateful color. The color purple also falls in this category. For many people, the color represents justice, faith and spirituality. But beware: purple is sometimes also linked to wealth and luxury.

The natural colors

And then of course there are the natural colors. These colors are mainly chosen by companies that are committed to the environment or are concerned with sustainability. The color green is very suitable for these companies. After all, greenery is always associated with nature, growth, life, sustainability and relaxation. Earth tones also do well as natural colors!

We hope this article helps you to find the right color(s) for your corporate identity. Good luck!

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