WasteNot App Launches Indiegogo Campaign; Aims to Reduce Food Waste at Homes

WasteNot, a mobile App designed to help reduce food waste was launched on Indiegogo aiming to reduce food waste at homes and save food, money and the planet. It has strategically partnered with other earth conscious and food saving brands namely Bionicraft, WineSquirrel and GoSunStove to raise awareness around food waste.

John West, Founder, WasteNot, says, “I am passionate about food and love to cook. However as much as I intend to use everything that we purchase, I often find myself having to throw away quality food that went bad or expired. The more I researched solutions on how to be more efficient with food, the more I found that food waste is a critical global issue. Learning about the environmental and social impact of food waste inspired me to find a solution that we as consumers can use in our everyday lives. I developed the WasteNot App as a useful and efficient tool to track and reduce our food waste, starting at home."

WasteNot hopes to raise more than $50,000 over the next 35 days to complete the app with the preliminary designs completed by award winning app developer Art + Logic. It also tracks food at your inventory, discovers new recipes, and more and is the first app to effectively help reduce food waste while saving money and earning awards. The app manages and tracks the food at your place and send notifications when they are about to expire. Also, it tracks how we are reducing waste and saving money accordingly.

Founded in 2008, Indiegogo is a global crowd funding platform that empowers the people around the world to fund projects that matter to them. It enables individuals and startups to generate pre-sales and collect feedback from early adopters before they manufacture their products. Indiegogo has $13.7 million in annual revenue and has raised a total of $56.5 million in funding over six rounds.

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