Top 3 Ways to Make a Website Design More Accessible and Successful
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Top 3 Ways to Make a Website Design More Accessible and Successful

By SiliconIndia   |   Monday, 12 November 2018, 05:53 Hrs
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Top 3 Ways to Make a Website Design More Accessible and Successful



Various web design and development companies have been continuously working on the website accessibility and the improvement of the accessibility. The website accessibility would define whether or not a particular website is going to shine in the race for the first place in the consumers’ heart. Thus, every website ownerneeds to work on the website accessibility. There are secret tricks to make a website accessible and successful in the vicious competition.



The foremost question that comes from the developers and designers is which is the best time to think about the accessibility during the website development? Is it the coding part? “Well, you can always consider the accessibility while coding but the accessibility can be achieved without even writing a single line of code!”, told by the marketing head of Intlum Technology Private Limited, a leading website design company in Kolkata.



There are certain design elements which cause a website’s accessibility. If these design elementsare successfully improved, any website can become immensely accessible as well as productive in today’s date. So, let’s check out the top 3 essential design elements which can enhance the accessibility of a website by a huge margin.



Top 3 Design Elements to Enhance Your Website’s Accessibility



Below are the elements which need to be highlighted in order to receive an applause from the users roaming around the internet to avail specific services or buy particular products from a website. So, let’s begin without further ado.



Refine the UI/UX



The whole accessibility part depends a lot on how a website is structured and laid out (which is the UI part) and how a website is interactive with the visitors (which is the UX part). These two factors are equally important and responsible for bringing any website the right amount of accessibility that it deserves. Certain differences are there between the User Interface (UI) and User Experience (UX) but both are vital for website accessibility despite the differences, according to various leading names in the sector of website design and development.



With a good UI/UX, a website is able to provide the users with a proficient amount of reliability and relaxation. The visually impaired users or theusers with reading disorders or the screen readers (In a nutshell, the people with disabilities) will definitely be benefitted by the nurtured UI/UX.



UI/UX Guidelines for Designers to Achieve Accessibility




  • Plan the headers and page layout in a way that it suits the visitors using mouse-keyboard or the touchscreen devices.


  • The obvious focus indicators should be smartly used in order to depict the users where they are on a web page.


  • Make use of whitespace to create a clutter-free design which will eliminate confusions for the users.


  • Important elements of a website should always be put at the top or the bottom of a web page which brings the best visibility to the vital components.


  • Complex words should never be used for showcasing excellence or expertise. The use of simple yet engaging words willmake the readers stick to a site.



Typography is the New Trend



The choice of fonts and typefaces can make a huge difference in a website’s accessibility. Nobody likes to see the boring and tedious fonts used in thousands of words on a website. In that case, using a good typography will always help achieve the goal of engaging the potential clients.On the other hand, an obscure font on a website can always lead to the downfall as thelack of clarity in the font will always make the users annoyed and they will simply leave the site after a certain period of time.



Typography can single-handedly make or break a website. The users with learning, reading and attention disabilities such as ADHD, dyslexia, users with low vision along with the users with English as a Second Language (ESL)will find it difficult to stay on a site if the typography is not accessible enough.



Considering and implementing all the above aspects together itself is overwhelming and a matter of dilemma. Working on the font variation, tracking, serif/sans-serif, and kerning are some of the matters you need to handle. The job is tough but can be achieved by following the guidelines below.



Typography Guidelines for Designers to Achieve Accessibility




  • Select a font that is considered accessible from the beginning. This font can be used for the main body.


  • Put a restriction on the number of font families used on a website as well as provide alternative fonts.


  • Make the base font size adequate – a minimum of 14px. It will be much better if the font size isspecified by percentage or any relative value for trouble-free resizing in future.


  • Put restrictions on the use of font styling. Italics, Bold, and capitalized words should only be used where needed. On the other hand, make use of underlines only when a linked text is involved.


  • Golden Ratio Typography Calculator can be a viable solution when you are in doubt regarding the font size, line height and width, and the CPL (Character Per Line).



Color and Contrast



Color and Contrast is the hub of every successful design. Whether it is a website or an app, only a good color contrast can take the venture to the top. In fact, several studies have also stated that the brand perception is often tied to the use of colors. One study even conveys that 90% of all the snap judgments depend only on the color and contrast! So, let’s take a close look at the guidelines which can enhance the skills in improving the accessibility of color and contrast on a website.



Color and Contrast Guidelines for Designers to Achieve Accessibility




  • Use colors located on the opposite ends of the color spectrum. Try to avoid the yellow/blue and green/red combination.


  • Make a cautious and clever use of the light shades since they are difficult to view for the individuals with low vision.


  • Not only depend on the colors to convey the subject matters to the website users. Make use of underlines or other significances for links and other important aspects of a website.


  • Make sure that a website has solid backgrounds since the cluttered backgrounds make the texts more difficult to read, especially, when the color contrast is not good enough.



So, these are the top three ways to make any website design more accessible to the users. The result of considering these designing strategies are quite significant and fruitful. A relationship advising blog called Wisledge is a live example of successful implementation of the three designing strategies mentioned above. Reportedly, they have nurtureda great improvement in terms of traffic and engagement after implementing these strategies to their website and post details pages.



In order to bring a website into the limelight, the design has to be accessible. If the potential clients face difficulty in understanding a design or browsing awebsite, the site will stay behind in the race.



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