Times Internet Study reveals what India read online in 2017

By siliconindia   |   Friday, 27 April 2018, 12:38 Hrs   |    1 Comments
cmt right
Comment Right
cmt right
cmt right
Printer Print Email Email

times internetTimes Internet today released a study titled, “What India read online in 2017”. The study was conducted by analyzing top stories and time spent on news articles across all Times Internet news properties including The Times of India, The Economic Times, Indiatimes, iDiva, and MensXP. The collective insights from the study capture the interest graph of the Indian online audience and reflect their reading preferences.

Key findings -

·         Under business news, wealth remained a popular category in 2017 with more readers, reading and researching on investments in mutual funds, as it became an important income generating avenue for the working class

·         Data suggested that men were more health conscious, reading 5x more health-related content than women

·         Women read twice as many entertainment-related stories online than men

·         Within the news category, readers were most interested in reading about national and city-related news, followed by world news

The number of internet users in India at the end of December 2017 was 481 million with 84%ii of India’s population accessing news content online. Times Internet’s scale and reach covers over 270 million users across various languages and genres, with 50% of India’s online populace reading the content they love on their favorite Times Internet properties.

What India Read Online in 2017’, gives marketers a glimpse of what content drew the most amount of interest from Indian internet users in the past year. Armed with such formidable insights, marketers will be able to revisit some of their marketing decisions and aptly fine-tune their digital marketing strategies.

Read more news:

7 Habits to Adopt Now and Enjoy Life Later

Mobile manufacturing to touch Rs 132,000 cr: Prasad

Yamaha Music India has launched its first Indian keyboard PSR I500 under the 'Make in India' initi..
To ensure uninterrupted functioning of the app in areas of low networks, Facebook-owned..
Les Roches Global Hospitality Education, a multi-national hospitality management institute, a..
Automobile major MG Motors India on Wednesday said that it plans to manufacture electric vehicle E..
Imagine life being a romantic Bollywood song of the 90's. All those exotic frames punched into one..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will ..
India's tea exports increased by 11.5 per cent to 17.93 million kgs in April this year aga..
Actor Dhanush, whose last Hindi release was R. Balkis "Shamitabh", may be working in another H..
Startup City
With cities growing rapidly and infrastructure not keeping pace, the daunting work com..