The Ever Changing CashBack Industry and The DealsShutter Story
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The Ever Changing CashBack Industry and The DealsShutter Story

By SiliconIndia   |   Friday, 01 June 2018, 04:57 Hrs
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The Cashback and coupons marketplace has been growing at a parallel and rapid pace along with e-commerce market. In the current scenario, the market is to be valued with more than 300 crores with more than 25 players.



The Big Billion Days and Sale Seasons has helped the Cashback industry grow at a rate of more than 18%, and in turn players in Cashback, the industry has also helped e-commerce sites to keep their sales on track by providing deals and coupons on 0ff-sale days.



As the number of players in e-commerce marketplace increase, the chances of varieties of coupons on different and similar products increase inquest to capture market share. This only helps the coupon and deals marketplace players to give more discount/cashback on already discounted products as it helps increase in the transaction for both the players in the industry.



In this article, we will be talking about one such player that has been a standout in the market.



An exclusive coupon and deals website who have been associated with every e-commerce business in India, restaurant chains Pan India, small retailers, hyperlocal chain and much more to offer discount/different deals for their customer.



DealsShutter works on both B2B by taking a commission on every sale happening through them and also on B2C model by offering cash back/discounts on products to the relevant customers.



As per the reports, there are more than 100 websites in this niche and to win the competition, one needs to be having a good number of associations and as well as needs to have some unique offering in the domain.



So, What Makes DealsShutter Better than the Competition?



At the first one can say about their association with restaurants and small offline retailers, this helps DealsShutter to serve every level of Human Being ( be it upper level or the lower income level)n the society.



As indicated by cover day by day, coupons business record of 13.5% of online business starting at 2017 in India and furthermore observed the development of 63% approx regarding special guests on coupon destinations.



Also, an interesting fact is that as per the reports every 9th internet user out of the 10th person in India accesses the coupons websites.



Well, another way of differentiating/outranking your competitor in this niche is to be at the top of google search results by doing some digital ads, influencer marketing, search engine optimization and much more.



Looking at the data, one can also believe that as much as e-commerce is growing parallels to the growth of coupons website regarding variety in offering an even competition.



The growth helps one to achieve economies of scale, and that's the model coupon websites work on to make maximum profit and efficiency in customer acquisition cost.



With an increase in competition in coupons website, a customer has access to a plethora of options and better deals to choose! Hence, they are making a wise decision.



Final Words –



The E-commerce and Cashback Industry is here to stay for at least another decade or so but looking at players in Cashback Industry not relying entirely upon e-commerce by going offline is a positive sign of the market growing steadily and also decreasing the chances of existence, One perfect example has been DealsShutter on how they had managed to stay life even when their competitors were relying on e-commerce. Thank You for reading!



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