The Best CMS Platforms to Start Your Business in 2020

If you are starting your business in 2020, you’ll be facing some really stiff competition. I would recommend that you begin by building your brand and growing it, by continually improving your online presence – without it, you’re not only limiting the scope of your audience but also missing out on plenty of great online marketing opportunities.

To build your brand online, you must look for a quality and dependable content management system (CMS) that will serve as the base of your website. Content is crucial, and with a reliable CMS, you can create, publish and efficiently control yours as well as the way your site looks and how visitors experience it.

A great CMS platform should come with an easy-to-use content editor. It must also have a high customizability level and content taxonomy options to enable you to keep your website orderly while letting page crawlers easily index your site. There are many of these systems out there, and each of them fits different needs. Are you having a hard time choosing yours? Here are the five best CMS platforms to start your business online based on functionality and ease of use:

1. WordPress

WordPress is loved by bloggers, online sellers, and businesses alive due to its simplicity and ease of use. When you start using it, you’ll be able to effortlessly customize your content and choose a theme that will fit your brand’s aesthetic, from the thousands that are available on the official repository and third-party sites. Its key features include the option of formatting your content, various content management options and it has a strong and energetic community that interacts often to help each other.

The content management system is also regularly updated, implementing various bug fixes, while constantly improving security. Creating pages is simple, and on top of that, it is not for bloggers alone. Entrepreneurs can also use it for advertising and promoting their businesses. Additionally, if you need any additional functionality, you can browse the many plugins available that can add whatever feature you need, from a contact form to an online storefront.

To ensure that you experience no problem when using this CMS, get a reliable WordPress hosting provider. There are plenty of them available online, one of which you can find out more about at the link. You will get to enjoy fast performance and 24/7 support.

2. Weebly

One of the reasons why Weebly made it on my list of the best CMS platforms for business is that it allows you to create your website in only a few minutes. It is easy to use especially because it comes with a drag-and-drop interface. All you have to do is identify the features that you want to add to your site and then drag them to where you want them on your site. Removing content is also effortless, hence, your website can look just as you want it to, and you won’t need to touch a single line of code to do it.

Weebly's pricing options are dependent on a variety of factors, including the business that you are starting, and your needs. Regardless of the choice that you will go for, you will enjoy the help of crucial tools like tax calculators and password protection.

3. Drupal

Over the years, I have seen more people choose Drupal, and it has now become one of the greatest competitors to WordPress. I would recommend it for developers who want to create fantastic digital experiences for their high-traffic blogs or business sites. Since it is an open-source CMS, you have to use a quality Apache server to get the most out of your site. Despite Drupal having a steeper learning curve compared to WordPress, it’s still a great option for those with technical experience, as they’ll get a chance to take advantage of in-depth customization and some top-notch security.

With Drupal, you will use "blocks" whenever you wish to add content to the front end of your site. Then, there are "modules" that come in handy when improving the features on your website. There are more than 40,000 modules that you can choose from, and the applications available are also numerous. If you don't want to code or design your own theme, you have little to worry about. Drupal comes with more than 2,500 themes, and you are free to pick one that you deem best for your site.

When using Drupal, always remember that it is a complex tool that is great for experienced developers and goal-oriented entrepreneurs. With the help of a little bit of tech support or a dev at your side, the CMS will allow you to build a site exactly to your specifications. However, if you’re only interested in running a low-traffic business blog that doesn’t require a feature-rich site, you might want to opt for a simpler option.

4. Squarespace

Squarespace is one of the market leaders in the website builder industry. They offer an easy to use drag and drop builder that pretty much anyone can use. With it, building your website is easy and quick, thanks to the many designer-made templates available. The available patterns are impeccably-designed and rich with high-quality images; precisely what you need to capture your clients' attention. To ensure that you have an awesome experience, Squarespace also a lot of free fonts from Typekit and additional stock photos from Getty Images.

Creating quality content is the key to inspiring visitor trust. Squarespace understands that and hence, it has an impressive style editor that is efficient and easy to use. Use it to customize the features of your website.

5. Typo3

Typo3 is the CMS for those who have plenty of programming experience and want to put it to use. It’s best suited for large corporate sites, intranets, and online apps. Among its excellent features is the multi-lingual support. Use it to manage your multiple websites that are under one branch. If you’re looking to scale your site across multiple countries, this feature is essential.

Additionally, this CMS enables you to share extensions and templates for easier development and has sophisticated user profile management features that will help make sure your business site users are both secure and can interact with it easily. Even though Typo3 is not the best option for users whose websites are small and simple, if you’re going big, definitely check this option out.

Wrapping Up

A CMS is not for bloggers alone. It can also help you start your business, attract many different clients and achieve the level of success that you have always dreamed of. Since there are many CMS platforms that you can opt for, you have to be careful when selecting yours. It should come with the features you need, have rich customizability and should be appropriate for your experience level.

Moreover, it must enable you to freely publish and control content depending on your current business’ needs. Good luck with expanding your business!

Author's bio :

Mary is a passionate blogger and the chief editor at her own content marketing company PRable.com. Since college, she's been interested in break-through technology and technical writing about innovative products and services that change our everyday lives for the better. She's also interested in web design and photography.

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